SBC News Voice of the Sports Betting Industry
Online betting exchange Betfair has announced the launch of a new TV and digital interactive campaign to promote its ‘Cash Out’ feature on its mobile and tablet devices. The ‘Cash-Out’ feature allows punters to cash out and make a return on bets they have placed on the Betfair Exchange, before the results have been finalized.
The Campaign has been developed by integrated marketing and advertising agency WCRS. The media planning and buying for the campaign named ‘Cash Out’ has been bought by Arena Media. The TV campaign will feature throughout major UK broadcast channels such as ITV, Sky Sports and Channel 4.
The ‘Cash Out’ campaign will have a emphasis on interactive content with coverage of the campaign on Facebook and sports and news related websites such as the Daily Telegraph, Perform sports and Guardian displaying interactive campaigns.
Mark Ody, Betfair’s brand director said: “This is a flagship launch for Betfair at a key time in the sporting calendar. Betfair will continue to innovate around live sports throughout the season and the marketing and communications potential around this is very exciting.”
Below is a video of the Betfair TV Campaign – Cash Out
