Paddy Power Launch New Website

Irish igaming operator Paddy Power have launched a brand new website this July 2013. The Irish betting firm aims to have a website more aligned to its new brand identity which has change in the operator brand logo.

Players on Paddy Power should recognise a sharper green contrast on the website. Paddy power have not changed the navigation of their sports betting an and casino verticals. The operator instead wants its website to be more compatible with mobile traffic visiting its site, it also wants to see better social engagement from customers encouraging customers to social share, Facebook like or Tweet about Paddy Power news or events.

The revamping of the site was orchestrated by the global brand and creative marketing agency Landor.