SBC News Voice of the Sports Betting Industry
With the recent positive announcement of company performance for the opening six months of 2013. Swedish iGaming operator Unibet PLC has witnessed a steady increase in company revenues and profits. Unibet’s earnings rose to £12m from £11.8m, while operating profit increased to £7.3m from £6.4m (if you wish to see a breakdown of Unibet’s 2013 interim report please click this link)
The positive performance by Unibet in 2013 has been driven by player take-up of its mobile gaming services and steady increased performance in Unibet’s regulated markets. Unibet Plc sports betting services operations Kambi have also contributed to growth with the signing of sports betting services with igaming operators in Europe such as 888 sports.
Looking ahead Henrik Tjärnström CEO of Unibet has placed a high degree of emphasis on the operator growing its position in the lucrative UK igaming market. Mr Tjärnström believes that Unibet are currently in a position to target the UK market for a “top five position”. Speaking to eGamingReview Mr Tjärnström noted that while it would be a tall order on the companys’s behalf his target was possible as a company long term goal. Tjärnström claims to have already seen “very positive signs with customer intake and activity” following the launch of a major TV ad campaign in May.
