Marketing

Industry charity GambleAware has detailed further insight related to the make-up of its marketing advisory board. On Monday, GambleAware governance confirmed the appointment of M&C Saatchi as creative lead for its upcoming UK multi-media ‘Safer Gambling Campaign’. Further to the appointment of M&C Saatchi, GambleAware confirmed that it had developed a new advisory board to oversee the progress and impact …

William Hill marketing has confirmed the appointment of former Sky Sports presenter Kirsty Gallacher, as its ‘New Brand Ambassador’. Gallacher one of the most recognisable UK sports journalists/broadcasters joins William Hill’s brand ambassadorial team, working alongside Robbie Savage (football) and Sir Tony McCoy (racing). In its update, William Hill details that Gallacher has signed a ‘long-term’ brand representative contract and …

Betway has extended its reach across the top tiers of European football, by signing a sponsorship deal with The Primera División’s, also known as La Liga, C.D. Leganés. The two year deal will see the online bookmaker become the club’s official shirt sponsor, in a year in which C.D. Leganés is to celebrate its ninetieth anniversary by competing for the …

Unibet is to combine its “market leading digital experience” with that of Paris Saint-Germain’s (PSG) “rich footballing heritage,” as part of a new relationship which sees the online betting brand become the French club’s official betting partner. The two year deal with PSG, the seven time French Ligue 1 champions, is designed to “create an unrivalled strategic partnership”. Marc Armstrong, …

The Industry Group for Responsible Gambling (IGRG) has announced that Responsible Gambling Week 2018 will take place from 1st-7th November and that, for the first time, organisations and businesses from Ireland and Northern Ireland will join those from Great Britain in supporting the event. The IGRG brings together every sector of the gambling industry through its member trade associations, covering …

32Red has been handed a £2m penalty package by the UKGC, for failing to protect a consumer from gambling-related harm and money laundering failures. Focusing its investigation on dealings with a customer between November 2014 and April 2017, it’s detailed that the individual and the online gambling firm, acquired by Kindred Group in June 2017, established a business relationship from …

The Advertising Standards Authority (ASA) has reprimanded Coral Interactive, following a complaint that challenged whether the content of three adverts would have a particular appeal to children. Ads in question were seen on February 20 of this year and related to the Rainbow Riches, Fishin’ Frenzy and Lucky Wizard titles, which feature animated images, including that of a leprechaun, pot …

Issuing a corporate update, Toronto TSX-listed The Stars Group Inc, has today disclosed its supplementary prospectus related to its proposed new public share offering. Updating the market, the Stars Group’s treasury will move to implement a 15 million common share placement, which will be additionally supported by secondary 6 million share disposal undertaken by existing corporate shareholders. Stars Group governance …

Premier League new boys Wolverhampton Wanderers have agreed a new two-year sponsorship deal, the largest of its kind in the clubs history, with W88, who are to feature on the front of shirt in Wolves‘ return to the English top flight. In addition, the online gaming firm are to also prominently feature upon full range of training wear, to be released …