Marketing

Online sports betting operator 10Bet has announced its has entered into partnership with Blackburn Rovers, in a move that will see the firm become the club’s official principal sponsor. Becoming main partner of the EFL (English Football League) Championship outfit, 10Bet details that it is part of an “aggressive expansion strategy” in the UK market.   Daniel Corcos, 10Bet Marketing …

Online betting exchange BETDAQ has extended its shirt sponsorship of Charlton Athletic FC ahead of the 2018-19 season with the betting brand remaining the club’s principal partner. The sponsorship renewal takes the partnership into a third season, with BETDAQ’s branding continuing to appear on the front of Charlton’s shirts and around The Valley Stadium (Capacity 25,000). The Addicks have high …

Betway has agreed a deal to sponsor three races at this year’s highly-anticipated week-long Galway Races Summer Festival, which kicks off on 30 July. The online bookmaker will sponsor the first three races on the sixth day of the prestigious meeting, known as Super Saturday, in what will be the firm’s first horse racing sponsorship in Ireland. The three races …

The UK Advertising Standards Association (ASA) has launched a probe examining the number of gambling/betting related TV adverts broadcast during the FIFA Russia 2018 World Cup. The month-long football tournament saw 115 complaints filed with ASA, as UK viewers expressed concerns relating to the high proportion of gambling adverts served during Russia 2018 TV programming. ASA officials will review whether …

News UK’s online bingo property Sun Bingo has confirmed that it has become the lead sponsor of ITV’s daytime programme ‘The Jeremy Kyle Show’, starting this Monday 16th July. Broadcast since 2005, The Jeremy Kyle Show is considered a long-standing flagship asset for ITV’s daytime TV programming. The sponsorship sees Sun Bingo secure TV idents for the morning program alongside …

Continuing the expansion of its UK football broadcasting footprint, ELEVEN Sports has won the rights to Italy’s top flight from BT Sport. ELEVEN Sports is owned by Andrea Radrizzani, who is also the chairman of English Championship club, Leeds United. The Serie A deal follows on from ELEVEN Sports winning the rights from Sky Sports to show La Liga for …

As the club gets ready for a return to the Premiership, Fulham FC has welcomed Dafabet as its new main team partner, in a two-year record shirt sponsorship deal for the club. The announcement of the new partnerships coincides with the launch of the club’s new 18/19 adidas home and away kits, which will carry the Dafabet logo displayed on …

Global online gambling company Betway has agreed a three year deal with Italian Serie A side AS Roma, to become a premium partner of the club, as the firm further extends its reach across European football. The club, beaten in last season Champions League semi-final by Liverpool, will see its training kit, up to and including the the 2020/21 season, …

UK-based operator Betfred has demonstrated its commitment to sports betting integrity, by joining the international sports betting integrity association ESSA. Combining a large retail operation with its online business, the moves increases the reach of the ESSA monitoring and alert platform, whilst also further strengthening and enhancing “ the association’s position as the regulated private sectors representative body on betting …

Tipwin will be the new premium partner of Bundesliga team, Eintracht Frankfurt for at least three years until June 2021. Alongside ensuring that the Tipwin logo is extensively placed within the stadium, the agreement includes a TV-relevant appearance in further advertising media during the home games of Eintracht Frankfurt. Dr. Damir Böhm, Head of the Legal Department at Tipwin and …