The deal sees the gambling and lottery operator take the title sponsorship off Gambrinus, as the Czech Liga, rebrands itself as the Synot Czech Liga for the start of the 2014/2015 football season. No Specific fianancial details of the deal have been released.
Synot Director Neofytos Neofytou commented on the sponsorship “When we learned that the title partner for the league was available, we believed this would give us the opportunity to expand our marketing and improve the visibility of the brand in the Czech Republic. In addition, the move fits in with the Synot group’s strategy of supporting the sports industry in different countries”
Miroslav Pelta, the president of the Czech Football Association, added: “In the Synot group, we gain an important partner that will significantly contribute to the development of the Czech top league and football in general. The length of the contract indicates that we want to build a long-term quality product.”