Marketing

The Advertising Standards Authority (ASA) has reprimanded Coral Interactive, following a complaint that challenged whether the content of three adverts would have a particular appeal to children. Ads in question were seen on February 20 of this year and related to the Rainbow Riches, Fishin’ Frenzy and Lucky Wizard titles, which feature animated images, including that of a leprechaun, pot …

Issuing a corporate update, Toronto TSX-listed The Stars Group Inc, has today disclosed its supplementary prospectus related to its proposed new public share offering. Updating the market, the Stars Group’s treasury will move to implement a 15 million common share placement, which will be additionally supported by secondary 6 million share disposal undertaken by existing corporate shareholders. Stars Group governance …

Premier League new boys Wolverhampton Wanderers have agreed a new two-year sponsorship deal, the largest of its kind in the clubs history, with W88, who are to feature on the front of shirt in Wolves‘ return to the English top flight. In addition, the online gaming firm are to also prominently feature upon full range of training wear, to be released …

Online affiliate and content marketing company Raketech Group today announced the launch of TVsportguide.de in Germany, marking the fifth region where the company offers its popular TV sports guides. The online site and mobile app will deliver real-time listings of sports broadcasted on German television. TVsportguide.de will deliver a comprehensive guide to the most popular televised sports, enhanced with dedicated …

As part of its campaign for the 2018 Russian World Cup, Paddy Power has revealed that for every Russia goal at the tournament it will donate £10,000 to causes dedicated to making football more LGBT+ inclusive. Working with Attitude magazine‘s Foundation, the operator has detailed that its funding will help numerous elements of the LGBT community by challenging LGBT+ prejudice …

EFL Championship football clubs have been busy strengthening their partnerships ahead of the 2018/19 season, with both Nottingham Forest and Aston Villa announcing fresh agreements with BetBright and Kindred Group respectively. Last season’s play-off runner-up Villa has renewed and extended its relationship with Kindred, which has seen the 32Red brand become the club’s new principal partner, with Unibet set to …

Online bookmaker Marathonbet has migrated across Manchester, after becoming the first ever official global betting partner of Manchester City. The new multi-year agreement with last seasons runaway Premier League Champions covers both the men’s and women’s teams, with Marathonbet pledging that fans are to see some of the best odds on market when betting on City in the coming season, …

Europe’s premier ice hockey competition, the Champions Hockey League (CHL), has signed a long term partnership with Sportradar for its expert integrity insights. The sports data, insight and analysis provider is to work together with the CHL, which pits the leading sides from the top tier of leagues across the continent against each other each year, in order to best …