Marketing

England’s most successful Rugby Union club, Leicester Tigers, have announced a new two year partnership agreement with LeoVegas. The online gambling site will now see the deal run until the culmination of the 2019/20 season, and follows a successful first full year in connection with the Welford Road based outfit. Through the extension, LeoVegas states that it is “continuing its …

Genting Casino has unveiled details of its tournament marketing campaign, ‘The World Awaits’ which looks to enrich the World Cup experience for its punters. When members swipe their card at any of Genting’s 35 premium retail casinos in cities across the UK automatically enter themselves into a prize draw to win a share of a £25,000 prize pool with one …

Championship football side Bristol City FC has confirmed online casino operator Dunder as ‘Principal Sponsor’ for season 2018/19. The Malta-based online gambling firm will act as the official shirt sponsor of ‘The Robins’ as they attempt secure promotion to the Premier League for the first time in the football club’s history. Dunder replaces construction company Lancer Scott as Bristol City’s …

William Hill has reaffirmed its commitment as title sponsor of the Professional Darts Corporation (PDC) World Championship, as the Alexandra Palace held showpiece undergoes record breaking expansion. Extending its contract with darts flagship tournament through to 2022, an increased field of 96 competitors are to battle it out for its largest ever prize pot of £2.5m, which will see the …

Malta-licensed online bookmaker ManBetX continues to expand its coverage within European football, confirming that it has secured a three-year multi-million € deal with Spain’s La Liga. Beginning season 2018/19, ManBetX will become the official ‘La Liga Betting Partner for Asia’. The partnership will see ManBetX promoted throughout La Liga’s Asian market broadcasts of Spanish football’s top two divisions (La Liga …

Accuscore has partnered with YLE the national broadcasting company in Finland, to provide the broadcaster with World Cup game predictions and individual player performance projections. These predictions will be integrated to YLE’s Voitto- robot, that automatically generates news articles based on data, during the World Cup all match preview articles on the YLE website will be done by Voitto and will be …

Fans of the Rams will get a first look at Derby County FC’s 2018/19 home shirt today (31 May), complete with club’s new principal shirt sponsor 32Red. The Championship club, a beaten semi-finalist in the recent end of season Playoffs, has confirmed that the 32Red logo will take pride of place on the front of all of its first-team kits for …

Aiming to set its offering apart at the World Cup, BetBright has launched its biggest ever prize fund promotion ahead of the 2018 football World Cup, giving customers the chance to win £10 million. The competition challenges punters to accurately predicting the first goalscorer, correct score and the time of the first goal of the World Cup Final. Open to …

The Advertising Standards Agency (ASA) has sanctioned gaming operators over the publication of adverts that could specifically appeal to children. The complaints were made by the campaign group, Fairer Gambling relating to promotions by Fun88.co.uk, Letou.co.uk and ProgressPlay owned m88.com. Three of the complaints were in regards to m88 and were about Fairytale Legends Red Riding Hood, Fairytale Legends Hansel …