Betfred to review marketing and brand strategies

Betfred senior management have asked for a review of the operators current marketing and branding activities. As the operator looks to target a new creative strategy for the coming 2014/2015 Premiership football season.

Betfred announced that its had appointed marketing consultants Creativebrief to help them review and asses its current media strategies of the operator. Creativebrief will further help Betfred in the agency pitch process, the marketing consultants confirmed that the tender for Betfred had already begun. The winner of the £5 million estimated advertising account will be announced on July 7.

The appointed agency will create a multichannel campaign that focuses on mobile ahead of the new Premier League football season in August. In addition, it will build the brand, integrate Betfred’s websites with its stores and broaden gambling’s appeal.

Betfred’s longtime serving ad agency – BJL have been asked to re-pitch for the account. BJL produced Betfreds current TV and media creative ‘You will Love a Bit of Betfred’