Marketing

Betway has agreed a landmark two-year deal to become the official shirt sponsor of Spanish La Liga side Deportivo Alavés. The deal which was facilitated at SBC’s Sponsorship Forum at Betting on Football, comes as Alavés prepares for its third successive season in La Liga having finished 14th last campaign, reaching the quarter finals of the Copa del Rey. Alavés …

Following its recent deal completed with last season’s runaway Premier League champions Manchester City, Marathonbet has headed to Spain to link up with La Liga side Girona FC. Becoming the new main sponsor of the Montilivi based side on a multi-year contract that begins in the upcoming season, the online bookmaker has stressed its commitment to fans of the clubs …

The Advertising Standards Authority (ASA) has penalised NRR Entertainment Ltd and EU Lotto Ltd, after complainants challenged claims made in differing advertisements. A website for the latter, www.lottoland.co.uk, stated “PowerBall £169 million,” featuring a number of tick boxes allowing customers to choose to enter draw on either the next Thursday or Sunday, and for one, two, four or eight weeks. …

English Premier League side Burnley FC have announced a new partnership with online gaming and betting firm LaBa360. The deal is a record breaking one for the Clarets and will see LaBa360 become the principal sponsor of the club, with the operator’s logo taking pride of the place on the club’s home shirt, as they look to build on last …

ManBetX has announced that it is strengthening its World Snooker ties, after renewing its sponsorship of the Welsh Open world ranking event. Running from February 11-17 next year at Cardiff’s Motorpoint Arena, this move sees the betting brand build upon its deal with snooker’s longest running ranking event, after the UK and World Championships, following its initial deal covering this …

It has been a busy close season for German football, with a trio of Bundesliga clubs all securing fresh sponsorships, or renewals, with a number of online sports betting and gaming firms. VfB Stuttgart is one such example having agreed a deal with sports betting providers Betano, who become a premier partner of the club, in a deal which will …

Camelot UK Lotteries Limited has announced a duo of executive appointments, strengthening its board “in accordance with the Board Governance Review process that the company is currently undertaking”. Incoming is Sir Hugh Robertson as the new Camelot Chairman with immediate effect, the current Chair of the British Olympic Association (BOA), with a number of senior roles previously held, including serving …

The UK Gambling Commission (UKGC) has today published an enforcement report, in light of action it has taken against operators in the past year. Just last week 32Red were ordered to pay a £2m penalty package, for failing to protect a consumer from gambling-related harm and money laundering failures, following similar such actions against LeoVegas (fined £600,000 for self exclusion …

The Advertising Standards Authority (ASA) has penalised betting tipster rixbets.com, after a complainant challenged the misleading nature of a claim made in a print advert, as well as whether it could be substantiated. First seen in August of last year, the ruling by the ASA states the press ad read:  “… Outstanding results in the last 16 months… £34,970 PROFIT. …

Championship outfit Swansea City Football Club have unveiled Bet UK as the clubs the club’s official shirt sponsor, and principal betting partner, for the upcoming 2018/19 season. As part of the deal the online casino and betting brand, a branch of the LeoVegas family, is to see its logo emblazoned across the new home and away shirts for the duration …