Ladbrokes launches first ever responsible gaming advert

Ladbrokes yesterday launched the UK’s first dedicated TV advertisement in an effort to promote responsible gambling.

Following on from last month’s ‘Ladbrokes Life’ campaign, which celebrates the characteristics of different betting customers, the bookmaker said this follows the introduction of the ABB code of player protection, new set limits software on machines and retraining of staff to include a greater focus on interaction.

Chief Executive Richard Glynn, commented on Ladbrokes new TV campaign :

“Most betting customers will recognise the message in the advertisement as something they already practice but we believe it is important to continue to promote responsible gambling to ensure people stay within their limits and don’t take unnecessary risks.  It is part of a package of awareness and self-help measures that customers value and appreciate.  We remain focussed on continuing to evolve our approach to promote responsible gambling in conjunction with Government, the Gambling Commission and the industry.”

New Ladbrokes Advert: Mr Brightside – Bet Responsibly