Sky Bet selects mcgarrybowen as new creative lead agency

Sky Betting and Gaming has appointed mcgarrybowen as its new creative marketing agency, as the operator seeks to bring in new marketing and branding initiatives for its online gambling portfolio.

International marketing agency mcgarrybowen , with offices in New York, Chicago and London, won a three way pitch, against Brothers and Sisters and FCB Inferno last April. Sky Betting and Gaming have finalised operational plans and financial working terms with the new agency. New advertising output from the marketing partnership is expected to launch this coming August.

Rob Painter Marketing Director commented “We chose mcgarrybowen because they best understood the Sky Bet brand and its opportunities, They generated the positioning and creative ideas that reflect our unique Sky Sports heritage, our in-built market advantages,”

mcgarrybowen  CEO Richard Hirst commented on the new account “We’re thrilled to have been appointed by such an innovative and ambitious brand in such a dynamic and fast-paced category, We’ve got plans to shake up this market with Sky Bet’s unique mix of sporting heritage and betting credibility,”