Sports publishing group Sport Industry has announced its next ’30 rising professionals’ working within UK sports, who will form part of its ‘NextGen Leaders 2019’ development program. Announcing its fourth annual cohort of young sports business professionals under the age of 30, Sport Industry details its most diverse development program to date with 43% of women making up ‘NextGen Leaders …
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Sky Bet continues to promote safer gambling to UK sports audiences, announcing the launch of its new ‘Three Simple Tools’ nation-wide advertising campaign. The campaign which features ‘Sky Soccer Saturday’ pundits Charlie Nicholas, Matt Le Tissier and Phil Thompson will act as the follow up to Sky Bet’s ‘When the Fun Stops, Stop’ campaign first launched in 2017. Raising audience …
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The UK rugby league season is heading towards an exciting conclusion and mobile engagement specialists InCrowd and the Ruby Football League are upping the ante for one fortunate fan. The upcoming Rugby schedule is packed, with fans looking forward to the Betfred Super League semi-finals, Grand Final, Million Pound Game, League 1 semi-finals/finals, the Steve Prescott Man of Steel awards …
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Gambling Commission programme director Ian Angus has emphasised the need for “a proper and constructive debate about gambling marketing and advertising, including sponsorship arrangements in sport”. Angus’ recommendations come after Labour Party deputy leader Tom Watson mapped out the party’s policies on heightening gambling marketing restrictions, aiming to replicate the ‘whistle-to-whistle advertising ban’ introduced in Australia at the start of …
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Asia-focused online betting brand Nextbet has become the first official regional partner for Italian football giant SSC Napoli – Serie A runners up to Juventus in three of the last six seasons. The agreement, facilitated by marketing consultancy SEM, will see Nextbet promote its brand and services in Asia through SSC Napoli’s image and identity, all developed through multiple strategic …
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Championship promotion hopefuls Middlesbrough FC and principal partner 32Red are getting behind next month’s Responsible Gambling Week. The club has become the first the English Football League side to sign up to the cross-industry initiative, with both partys emphasising that they are “keen to show their support in delivering the message”. The show of support comes after the pair unveiled …
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ActiveWin, the digital marketing division of UK bookmaker Betfred has confirmed that it has been accredited with an ‘Apple Search Ads – ASA’ certification. The digital marketing strategist becomes one of two European agencies to receive the accreditation from tech giant Apple Inc. “Similar to Google, Apple Search Ads marketing incorporates keywords in app titles, descriptions and metadata to improve …
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Eleven Sports and UFC have announced a new broadcast partnership for the UK and Ireland starting in January 2019. The deal further expands the global sports provider’s sporting portfolio, with it securing the rights to all 42 live UFC events in 2019, as well as over 150 hours of UFC original and archive programming in a multi-year agreement. As part …
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Betway has signed a three-year extension to remain as the sponsor of the Croky Cup, Belgium’s most prestigious knockout football competition. SV Zulte Waregem (2017) and Standard de Liège (2018) lifted the trophy in Betway’s opening two years of sponsorship, and the leading online bookmaker will now remain as the tournament’s official betting partner up to and including the 2020-21 …
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Russian bookmaker Fonbet has become an official partner for Spain’s La Liga on a three year deal, which is set to see “ground-breaking activation’s and brand promotion” begin this year via Project11. Dubbed “unique” for the firm, it marks the time that such a partnership with one of the world’s leading football leagues has been made. Alina Yakirevich, Marketing Director …
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