Gala Coral appoints Victoria Reed as Head of Online Bingo

Gala Coral has announced the appointment of Victoria Reed as Head of Online Bingo. Reed will take over online bingo marketing and operational responsibilities from Alison Digges who has been appointed Gala Coral Brand Director.

Reed an industry new comer joins Gala Coral from mobile advertising technology firm Amobee where she headed up marketing for the EMEA region (10 month period).

Reed has extensive knowledge of online marketing practices having worked in the UK digital sector for consumer brands such as Trinity Mirror, Live Nation and News Inferential.

Reed will be charged with maintaining Gala Bingo’s online growth, which saw an 18% rise in gross profits and a 25% hike in stakes beating market expectations for a stagnant UK market.

Gala Bingo is further set to announce new multi-content marketing campaigns, having announced a change in creative marketing agency to the7Stars London in November 2015