Marketing

In spite of departing LOGiCO over a month ago, LeoVegas has emphasised it maintains continued contact with the Italian trade body and has a ‘great respect’ for the group’s work. As the operator leads the fight against the Lega-5Star coalition government’s moves to implement its ban on gambling advertising, LeoVegas cited “differences in strategy and tactics” for its decision to …

William Hill US announces another ‘landmark agreement’, becoming the first official betting partner of the New Jersey Devils’ NHL franchise. Visibly furthering its presence within the Garden State, William Hill has agreed a multi-year partnership with US sports conglomerate Harris Blitzer Sports & Entertainment, becoming a lead partner of the Devils and its Prudential Newark Center arena. Updating the media, William Hill …

Specialist racing bookmaker, Black Type has announced the appointment of Dual-Grade One winning trainer Ben Pauling as its official ambassador for the 2018/2019 National Hunt season. Confirming, Pauling as new ambassador, Black Type marketing details that it has secured one of UK racing’s most promising and talented trainers, who will be providing unique insights and in-depth content on UK National …

The SPFL has announced the extension of its partnership with Betfred for the betting operator to remain as the primary sponsor of the Scottish League Cup, for a further year. The extension was confirmed by SPFL Chief Executive Neil Doncaster at the league’s general meeting this morning at Hampden Park. The deal represents another significant investment into Scottish football, the …

For its new football sponsorship, the Custom Group has chosen to partner with sports marketing agency Infront, a firm that manages a portfolio of international agencies and is specialises in sports sponsorships, event management, media rights distribution and production. Already sponsoring MotoGP and volleyball with LCR Honda and Top Volley Latina respectively, the group is aiming to increase its brand …

Shayne Lambie, UK Country Manager at 10Bet, explains the strategy behind the fast-growing operator’s partnerships with EFL clubs Blackburn Rovers and West Brom. The goal of any ambitious operator is clearly to attract the right sort of long-term customer. Using the momentum we built up prior to and during the World Cup, 10Bet has been able to retain many of …

Kenyan bookmaker SportPesa, the lead sponsor of Championship football club Hull City FC, has deemed The Tigers pre-season of tour of Kenya ‘a roaring success’. Ahead of the start of the English football season, Hull City FC’s first team and management toured Kenya as part of the club’s social commitment with sponsor SportPesa. The tour saw The Tigers’ first-team visit …

A landmark deal has been agreed between the Horseshoe Casino Baltimore and National Football League team, the Baltimore Ravens. The deal marks only the second-ever partnership between a casino and an NFL franchise, it unites two anchors of Baltimore’s developing Southern Gateway Entertainment District, which earlier this year welcomed global sports entertainment leader Topgolf. The only previous deal between an NFL …

Celtic Football Club will make its first foray into motorcycle racing at next month’s Macau Motorcycle Grand Prix, having joined forces with international road race winners Dafabet Devitt Racing. Both the seven-in-a-row Scottish champions and the multiple Isle of Man TT-winning race team are sponsored by online betting company Dafabet, and will use the event to promote the Glasgow club …