SBC News Voice of the Sports Betting Industry
International Game Technology ( IGT) has simultaneously launched Prowling Panther across all channels, with the title going live online and on mobile, in parallel with multiple locations of Genting Casinos and Grosvenor Casinos.
Jungle-themed Prowling Panther, a resounding success in land-based casinos in other markets around the world, is the first title IGT has released concurrently across all three channels in the same country.
“Prowling Panther is the perfect game for our first ever simultaneous triple channel launch – and ICE is the ideal showcase,” said Leigh Nissim, IGT Commercial Director of Interactive. “The game’s gripping graphics, impressive audio package, and high-volatility gameplay have proven to be a winning formula with casino players in other territories and I expect it will be a big hit with UK players across all environments.”
At ICE 2015, IGT Interactive will outline its commitment to quality with its blueprint for the year ahead that has been drawn up to add value and help its partners grow their online and mobile revenues.
As well as initiating a pipeline of simultaneous launches, IGT Interactive has developed a series of innovative Marketing Yield Features across its games. A number of meta-game, value-enhancing features, such as competitions and free spins, are to be deployed on its remote game server (rgs) to drive marketing and player engagement
Show-goers will also be able to learn about two exciting, brand new MegaJackpots Games – which are set to create a storm thanks to a mammoth launch campaign – as well as IGT’s strengthening of its extensive licensed portfolio. New titles to be unveiled include Wheel of Fortune®, SHERLOCK HOLMES and Family Guy™, as they combine with the likes of Ghostbusters™, TRANSFORMERS, BATTLESHIP and Star Trek™.
“IGT Interactive’s roster of superior branded content is matched by our selection of player-favourite games. Underscored by innovative marketing yield features and brand new MegaJackpots, we believe we have created an unbeatable package to drive revenues for our partners,” added Nissim. “With the worldwide igaming marketplace constantly changing, our expertise allows us to adapt to updating regulation and maximise opportunities in newly regulated markets.”
