SBC News Betfair launches Cheltenham Tap Tap Boom’ campaign

Betfair launches Cheltenham Tap Tap Boom’ campaign

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In the build up to this year’s Cheltenham Festival, Betfair marketing has unleashed its latest multi-content campaign – ‘Tap Tap Boom’.

The nationwide campaign which was launched today by Betfair, was created by marketing agency WCRS, and will feature on TV, Digital and press mediums. Betfair’s ‘Tap Tap Boom’ campaign will follow the operator 2014 campaign ‘This is Play”, which proved to be a popular brand theme with customers.

Betfair supported its Cheltenham Festival build up, last Friday by offering London commuters free rides to work on Betfair branded rally cars.

Mark Ody, Brand director at Betfair, commented: “People believe betting is exciting; and that betting with Betfair is even more exciting. Our new suite of ads brings this to life in a highly distinctive, enjoyable and engaging way. This really is play as it should be.”

WCRS executive creative director, Leon Jaume, added: “In the Betfair world of ping pong playing cephalopods and eccentric bars we still love to see horses racing against each other – particularly if they are driving rally cars. This really is play.”

Betfair Tap Tap Boom Campaign

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