Marketing

Industry affiliate marketing compliance software Rightlander has announced the launch of two new features further safeguarding its client marketing procedures. Rightlander enhances its platform compliance capacity launching its new smart ‘PPC Brand Bidding module’. A tool which scans Google Ads monitoring pay-per-click (PPC) activity related to an operator’s brand terms and key search criteria. The software firm details that it …

Vadim Fedotov, a veteran of the iGaming industry, has joined ConversionBet as the behavioural marketing experts’ new chief marketing officer. As CMO, Fedotov will oversee the strategy, partnerships, marketing, and monetisation of new product launches for ConversionBet, a provider of customisation and behavioural-driven products to operators including Betsson Group, GiG, Mr Green and Jackpotjoy. Having worked for the likes of …

Betway marketing has confirmed that it has extended its sponsorship of leading esports team ‘Ninjas in Pyjamas’ (NiP) for a further two years. Issuing a market update, Betway marketing confirms that it has entered a new seven-figure agreement with NiP covering sponsorship for the next three years. Betway will continue to be a prominent partner of NiP, with the bookmaker …

BetVictor has announced it will be the title sponsor of snooker’s prestigious English Open for the first time. The BetVictor English Open will run from October 15 to 21 at K2 Crawley in London, with top stars including defending champion Ronnie O’Sullivan, world number one Mark Selby, world champion Mark Williams, John Higgins and Judd Trump among the field. In …

Three tennis chair umpires have been banned for life from officiating at or attending any professional tennis events, after being found guilty of match-fixing and betting offences. Announced by the Tennis Integrity Unit (TIU), the trio in question, Anucha Tongplew, Apisit Promchai and Chitchai Srililai, admitted to betting on tennis matches at ITF Futures tournaments held in 2017, as part …

Sports publishing group Sport Industry has announced its next ’30 rising professionals’ working within UK sports, who will form part of its ‘NextGen Leaders 2019’ development program. Announcing its fourth annual cohort of young sports business professionals under the age of 30, Sport Industry details its most diverse development program to date with 43% of women making up ‘NextGen Leaders …

The UK rugby league season is heading towards an exciting conclusion and mobile engagement specialists InCrowd and the Ruby Football League are upping the ante for one fortunate fan. The upcoming Rugby schedule is packed, with fans looking forward to the Betfred Super League semi-finals, Grand Final, Million Pound Game, League 1 semi-finals/finals, the Steve Prescott Man of Steel awards …

Gambling Commission programme director Ian Angus has emphasised the need for “a proper and constructive debate about gambling marketing and advertising, including sponsorship arrangements in sport”. Angus’ recommendations come after Labour Party deputy leader Tom Watson mapped out the party’s policies on heightening gambling marketing restrictions, aiming to replicate the ‘whistle-to-whistle advertising ban’ introduced in Australia at the start of …

Asia-focused online betting brand Nextbet has become the first official regional partner for Italian football giant SSC Napoli – Serie A runners up to Juventus in three of the last six seasons. The agreement, facilitated by marketing consultancy SEM, will see Nextbet promote its brand and services in Asia through SSC Napoli’s image and identity, all developed through multiple strategic …