Marketing

The Advertising Standards Authority (ASA) has upheld one complaint against Gala Interactive, for suggesting gambling involved skill rather chance, as it promoted its new Britain’s Got Talent Slingo game. Featuring a man playing on his tablet, before making a gesture with his arm and going on to spin plates on his fingers, one individual “challenged whether the ad implied that …

European online betting group Betclic has confirmed that it has become the official betting partner of French Top-14 rugby union side Union Bordeaux Begles (UBB). Confirming its latest sponsorship, Betclic marketing details that it will show its home support for ‘Girondins rugby’ backing l’UBB. In 2018, Betclic governance chose the city of Bordeaux as its new headquarters, relocating staff from …

At tomorrow’s meeting at Stratford-upon-Avon racecourse, BetVictor will become the first ever gaming company to appear on an industry-first LED fence advertisement. The announcement comes after Stratford Racecourse sponsor BetVictor agreed a partnership with Priority Sports Marketing, the marketing agency tasked with managing the project. An animated graphic of the BetVictor logo will appear on the final fence on the …

French state-owned racing operator Pari Mutuel Urbain (PMU) has announced the appointment of Antoine Levan as new Marketing Director. Levan joins PMU leadership, from French household appliances manufacturer Conforama where he held the position of Director of Marketing & Communications (2016-2018). Furthermore, Levan serves on the Board of Directors for French media/advertising trade body ‘Le Club des Annonceurs’.   Confirming the appointment …

Windsor and Eton Brewery has announced a new link-up with QIPCO British Champions Day, which will give customers and landlords of pubs around London and the Thames Valley a chance to win tickets to “Britain’s richest ever race-day”. The promotion, which is to run over the course of the next six weeks, requires customers to upload a picture of themselves …

With the Premier League firmly upon us, the NFL season returning on Thursday, and the Champions League a mere two weeks away, the Matchbook Betting Podcast has announced a new roster of hosts. Ali Maxwell (Premier League), Nat Coombs (NFL) and Phil Kitromilides (Champions League) will be delivering weekly focused previews and insights for sports fans. Matchbook CEO Mark Brosnan …

Detailing the conditions at which the Football Association (FA) is allowed to sell Wembley Stadium, the government has emphasised that gambling sponsors are prohibited from the national stadium. The news comes amid much speculation that the Football Association is contemplating a bid for the stadium from billionaire Fulham owner Shahid Khan, however his bid hinges on the stipulations that are …

Following the request of all of Italy’s top flight clubs, The Italian Football Federation (FIGC) is moving forward with plans to allow Serie A sides to utilise sleeve sponsorship deals. The proposal could potentially expand the shirt sponsorship opportunities for Italian sides, allowing them to promote four partners on their official matchday shirts. In an official statement, the league stated: …

The Scottish Professional Football League (SPFL) has moved swiftly to secure an international media rights agreement with media and marketing agency Infront, following the recent termination of the league’s agreement with MP & Silva. Based in Switzerland, Infront will look to establish new agreements with overseas broadcasters that will allow matches from the Ladbrokes Premiership, Ladbrokes Championship, Ladbrokes League One …