The International Betting Integrity Association (IBIA) has reported a total 50 suspicious betting cases in the third quarter of 2023.  The instances were identified across IBIA members’ global businesses, which covers more than 125 sports betting brands and over US$137bn in betting turnover per annum. Notably, it was football and tennis that accounted for 56% of these Q3 alerts.  In …

Optimove is poised for South African growth through a new partnership with trading solutions provider Amelco. As the Customer Relationship Management (CRM) Marketing platform expands its reach into the developing igaming market in the continent, operators in the region will gain capabilities including advanced generative AI, digital experience personalisation and native marketing channels. Its integrated Customer Data Platform, AI orchestration …

LeoVegas has announced a campaign in the North East to try and attract employees with the help of Newcastle United.  Being based in Newcastle itself, the MGM Resorts subsidiary has released a short film showcasing all the available jobs currently open at its regional branch, together with the Premier League side with which it currently holds a partnership contract.  In …

CopyBet has named Irish jockey Jonathan Burke as its inaugural racing ambassador.  With over 200 career wins to his name, the 27-year-old will be sporting the gambling company’s logo on his racing kit.  Burke will also be providing content on all the major horse racing festivals for CopyBet’s customers, as well as hosting Q&A sessions on social media to improve …

VBET has announced Serhiy Rebrov, Head Coach of the Ukraine national football team, as its latest ambassador. The former Dynamo Kyiv striker, who also played for Tottenham Hotspur, West Ham United and Fenerbahce, played 75 matches and scored 15 goals for the national team. It was in June this year that Rebrov took on his current position at his country’s …

Betfred has opened a new US retail sportsbook at Long Shot’s in the Capital Region of Central Maryland.  The British bookmaker has detailed that its betting amenities and the new location include 12 self-service kiosks, with a selection of beers on tap for bettors to choose from whilst betting on sports.  Aiming to ‘revolutionise’ the retail sports betting scene in …

Last week, Fitzdares extended its partnership with Fulham FC, continuing as the club’s official UK betting partner, but with a noticeable difference to other Premier League bookmaker deals – the absence of any prominent shirt branding. William Woodhams, Fitzdares’ CEO, spoke to SBC News about what this partnership means for the company, and the significance of cross-engagement within the different …

Monica Shafaq has been appointed CEO of Gordon Moody – a UK-based charity which provides support and treatment to those suffering from severe gambling harm. Following what the company described as an ‘extensive and thorough’ recruitment process conducted by its board of trustees over recent months, Shafaq will take over in January of next year. Bringing around 13 years of …

Betsson has extended its sponsorship of Greek Basketball League team, AEK BC, in a further expansion of its sports marketing efforts in the country.  As the collaboration enters its third consecutive season, the Nasdaq-listed online gambling company will remain on the front of the team’s kit as the club marks 100 years of activity. Significantly, AEK BC has also revealed …

SIS (Sports Information Services) has extended its long-term content and production partnership with Paddy Power.  Customers of the Irish bookmaker – owned by Flutter Entertainment – will continue to utilise production services and a vast and global portfolio of horse and greyhound racing content. David Newton, CCO of Paddy Power, commented: “This long-term extension demonstrates the success of our partnership …