Jessie Sale

Sian Carson to lead Sisal’s expansion in Italy and abroad as CPO

SBC News Sian Carson to lead Sisal’s expansion in Italy and abroad as CPO

Sian Carson has been appointed as the new Chief People Officer of Sisal, one of Flutter Entertainment’s international operator brands. Carson is set to lead the group’s human resources and organisational design division with the goal of strengthening its expansion process in Italy and abroad. The new hire said that she was ‘proud’ to join the firm, adding: “I am …

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BETBY integrates products portfolio with Vegangster

SBC News BETBY integrates products portfolio with Vegangster

BETBY has announced a new partnership with igaming provider, Vegangster. The supplier’s sportsbook solution – which includes over 150,000 monthly events and more than 3,000 markets to bet on – will now become available to Vegangster customers. Chris Nikolopoulos, Chief Commercial Officer at BETBY, commented: “We are always excited to grow our portfolio of partners, and Vegangster is a brand …

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Flutter showcases ‘the very best of horseracing’ in new ITV docuseries

SBC News Flutter showcases ‘the very best of horseracing’ in new ITV docuseries

Flutter UKI has partnered with ITV and other industry stakeholders to deliver a six-part docuseries on British horseracing. Set for a prime evening slot on ITV1 and ITVX next year, the series will focus on the forthcoming 2023-24 Jumps season, with production set to begin in December 2023. In detail, the production will tell the stories of ‘lives, journeys, and …

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Sportradar to develop ‘dynamic viewing experience’ for Tennis Channel

SBC News Sportradar to develop ‘dynamic viewing experience’ for Tennis Channel

Sportradar has announced that it is to power the launch of Tennis Channel’s direct-to-consumer (DTC) streaming platform. For the first time, the platform is set to include access to Tennis Channel’s marquee, 24/7 linear-channel alongside thousands of hours of live and on-demand matches and original programming.  Patrick Mostboeck, SVP, Audiovisual at Sportradar, stated: “Tennis fans in the US deserve a …

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IAGR lauds ‘regulator excellence’ and ‘lasting impact’ in annual awards

SBC News IAGR lauds ‘regulator excellence’ and ‘lasting impact’ in annual awards

The International Association of Gaming Regulators (IAGR) has announced the winners of its International Regulatory Award 2023. The Norwegian Gambling Authority (NGA), New South Wales Independent Casino Commission (NICC – Australia) and Queensland’s Office of Liquor and Gaming (OLGR – Australia) were named the winners in IAGR’s annual awards program. Announced in Botswana during the group’s annual conference and judged …

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Bet McLean secures shirt branding at Linfield FC in extended commitment

SBC News Bet McLean secures shirt branding at Linfield FC in extended commitment

Northern Ireland-based betting company, Bet McLean, has extended its sponsorship of Linfield FC. The extended partnership will see the bookmaker’s brand on both the first team shirt sleeve as well as the team shorts. Bet McLean will also be promoted with a sign in each of the four stands at Windsor Park. David Graham, General Manager of Bet McLean, said: …

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SPRIBE receives significant exposure throughout UFC’s ‘biggest events’

SBC News SPRIBE receives significant exposure throughout UFC’s ‘biggest events’

UFC and SPRIBE have announced a multi-year marketing partnership that provides the igaming company with ‘significant exposure’ during some of the sport’s biggest live events. SPRIBE – which created the social game Aviator – will receive prominent branding at select UFC Pay-Per-Views and Fight Nights, including high-visibility placement inside the Octagon and branded integrations within broadcasts.   Additionally, the agreement provides …

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Premier League broadcasts rise to 270 but 3pm blackout remains

SBC News Premier League broadcasts rise to 270 but 3pm blackout remains

Live televised Premier League matches will jump from 200 to 270 per season under the terms of the new tender process for the next streaming rights deal between the Premier League and UK broadcasters. A key factor that was also outlined is the commitment to keep the 3pm blackout intact for Saturday afternoon kick-offs. The blackout restricts UK broadcasters from …

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betPARX to ‘significantly grow business’ with new SlotMatrix deal

SBC News betPARX to ‘significantly grow business’ with new SlotMatrix deal

SlotMatrix has announced a multi state casino aggregation deal with existing US partner betPARX. The EveryMatrix Group-owned company will provide the operator with a comprehensive library of games from “tier one” suppliers, instantly presenting its players with the latest content. Once live, Malta-headquartered SlotMatrix will become betPARX’s leading igaming content aggregator across New Jersey, Michigan as well as Pennsylvania (once …

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SIS takes racing and greyhound content live in Poland with BETTERS

SBC News SIS takes racing and greyhound content live in Poland with BETTERS

SIS (Sports Information Services) has successfully launched its horse and greyhound racing content with Polish operator BETTERS. The launch brings ‘high-quality racing content’ from around the world to bettors in Poland via the operator – launched in the country’s regulated market three years ago – further increasing the reach of SIS across Eastern Europe. Bartlomiej Michalek, Commercial Manager, UK & …

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