Fitzdares has announced a new partnership with Tote following the successful relaunch of The Racing App by Quantum Leap Solutions in November.
From now on, The Racing App offers racing fans the Tote’s popular exotic bets, including Placepot, Quadpot and Double, alongside Fitzdares’ fixed odds offering.
Later this year, the Tote’s single leg bets will become available to further bolster the offering on the app.
Will Woodhams, CEO of Fitzdares, commented: “We are committed to the future security of British racing and believe that small-staking punters should be encouraged (if not forced) to bet with the Tote, or an equivalent pool.
“If every £10 or exotic bet is put through the Tote, it would help secure racing’s funding for the future.
“York’s Ebor Festival is a huge week for racing and we’re delighted to be able to add the Tote offering to The Racing App, particularly with the World Pool in action for the first three days.
“As an independent racing bookmaker, our bread and butter is taking larger stakes from our customers and we are committed to servicing these clients in a safe and responsible way.”
With the first three days of York’s Ebor Festival being World Pool days, the timing of the launch means The Racing App will also provide punters with the opportunity to take advantage of the Hong Kong Jockey Club’s deep globally commingled pools.
Tote emphasised that ‘in times of deep uncertainty ‘around the funding for horse racing, this united response from Fitzdares and the Tote represents a ‘radical attempt’ to unite bookmaking forces around the mutually beneficial goal of growing betting on racing to support the future prosperity of the sport.
Alex Frost, CEO of the UK Tote, added: “We are delighted to partner with Fitzdares to bring the Tote’s most popular bets, including the Placepot, to racing fans via The Racing App. It is essential that everyone invested in racing works together on innovative solutions to help bring new fans and revenue streams to the sport.
“The Tote is backed by racehorse owners, breeders and people who want to see the sport thrive in the years ahead. This is our number one priority as we work to revitalise and grow the Tote with partners in the UK and internationally.”
The Racing App, a UK and Irish horse racing news and content platform, made its market entry in the UK and Ireland at the start of November 2023 via a soft launch. It was described as ‘the finest experience of its kind’ for racing fans.
In addition to the latest deal, The Racing App has also launched a new desktop site which aims to ‘revolutionise’ home viewing of racing.
It will provide all the essential data, racecards and tips, as well as live streaming of racing, plus a simple way to watch previous performances from the racecard.
“The Tote exotics, especially the Placepot, are great bets providing hours of fun and a reasonable chance of winning for a small stake,” Ian Heaney, CEO of Quantum Leap Solutions, concluded.
“The Racing App makes it much easier to pick winners. Combining the two is a win, win for punters.”