SIS launches Competitive Gaming products with Codere

SIS (Sports Information Services) has launched its events-based esports Competitive Gaming products with Codere.

The supplier’s non-tournament product, consisting of eSoccer and eBasketball events from the H2H Global Gaming League, will be available to Codere customers within Argentina, Colombia, Mexico, Panama and Spain.

Angel Calderon, Head of Sales (Iberia, UK & Europe) at SIS, commented: “Partnering with Codere emphasises the strides we are making in Spanish-speaking markets, furthering our reach and speed-to-market in the region. 

“We are delighted to be able to provide our round-the-clock eSoccer and eBasketball content to Codere and believe that it will not only serve to increase choice to their customers, but also drive significant additional revenues.”

Built specifically for sportsbooks with integrity at its core, Competitive Gaming creates new round-the-clock betting opportunities with over 150,000 events per year.

All Competitive Gaming events are produced entirely in-house from SIS’ self-contained gaming studios based in the UK. 

In further detail, the products feature ‘ultra-low’ latency live streaming, visible ESIC-trained integrity referees for every game, and on-screen graphics with unique betting prompts to maximise engagement.

“Our goal is to enhance our standing in the market by having the best range of betting products available and this integration helps us achieve that goal,” added Sergio Garcia, Sportsbook Operations Manager at Codere. 

“SIS is renowned for providing a wide range of highly engaging premium action that captivates a wide demographic of bettors across both retail and online channels.”

Similarly, last week Beter announced a deal with Codere to access the provider’s ESportsBattle tournament offerings.

Codere, with its market presence in both LatAm and Spain, now integrates Beter’s eFootball and eBasketball offerings as it looks to further enhance its own customer offerings.