Jessie Sale

SportyBet ad with Real Madrid stars to ‘inspire bettors’ across Africa

SBC News SportyBet ad with Real Madrid stars to ‘inspire bettors’ across Africa

SportyBet – the official partner of Real Madrid in Africa – has launched an ad featuring three of Real Madrid’s top players. Éder Militão – who is also a Global Ambassador for the betting company – Federico Valverde, and Aurélien Tchouaméni all feature in the commercial. In detail, set in an African household, the ad introduces viewers to unique offerings …

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Teresa Fiore appointment ‘key marker’ of EPIC’s US expansion

SBC News Teresa Fiore appointment ‘key marker’ of EPIC’s US expansion

EPIC Risk Management has revealed Teresa Fiore as the company’s new VP of Partnerships. The gambling harm minimisation consultancy cited its continued expansion in the US, stating that this has led to the key appointment. Joining from PointsBet – where she held the role of Manager of Responsible Gambling and Corporate Social Responsibility for several years – Fiore will now …

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Rollbit begins European expansion as SSC Napoli betting partner

SBC News Rollbit begins European expansion as SSC Napoli betting partner

Rollbit has announced that it has become the official European betting partner of SSC Napoli. Owned and operated by Curacao-based Bull Gaming N.V, the crypto casino and gambling company has said that the deal aims to elevate fan engagement and community interactions. Sam Norman, Head of Partnerships at Rollbit, commented: “We are delighted to partner with one of the most …

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GiG launches casino platform in Serbia via expanded Betsson deal

Oddin.gg rolls out in the Balkans in partnership with MaxBet

Gaming Innovation Group (GiG) has now made its casino platform live in Serbia through Betsson’s brand, Rizk.  As GiG makes its debut launch in the Balkan country, the news follows an announcement in June of a similar launch for Rizk in Germany after approval from the Gluecksspiel (GGL). The latest expansion builds on a partnership that has grown to now …

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‘Vibrant’ Barcelona home to BETBY’s fifth office

Altenar at SBC Summit Barcelona

BETBY has revealed a new office in Barcelona as the sportsbook supplier looks to significantly grow its employee base. Complementing its European footprint, with further hub locations in Latvia, Malta, Curaçao, and Montenegro, the new opening will be BETBY’s fifth global office. Labelled a ‘key part of an impressive expansion strategy’, the brand’s employee count has now risen to over …

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Betsson’s StarCasinò Sport extends AS Roma sponsorship

SBC News Betsson’s StarCasinò Sport extends AS Roma sponsorship

StarCasinò Sport has extended its partnership with AS Roma for the 2023/24 football season to be the club’s centurion partner in the infotainment category. The Betsson Group-owned sports betting and content platform will develop content designed specifically for fans of the Serie A side, including player interviews, behind-the-scenes stories and news. Stefano Tino, StarCasinò Sport Managing Director, commented: “We are …

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McBookie.com supports home team Dundee Stars

SBC News McBookie.com supports home team Dundee Stars

McBookie.com has become the official betting partner of professional ice hockey team, the Trade-Mart Dundee Stars. The deal, which covers the forthcoming season, will also see the Dundee-based bookmaker’s branding showcased on the team’s socks. Paul Petrie, McBookie.com spokesman, commented: “We are delighted to be able to sponsor the Dundee Stars for the forthcoming season and look forward to offering …

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PandaScore selects STS in entering Polish esports market

SBC News PandaScore selects STS in entering Polish esports market

Esports betting solutions provider PandaScore has entered the Polish market through a deal with STS. The operator has stated that it aims to capitalise on the ‘growing demand for esports betting’ by integrating PandaScore’s suite of esports betting products and tools. In detail, PandaScore’s odds feed offers a selection of pre-match markets for a portfolio of events, such as titles …

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SIS’ racing, esports and numbers content ‘fits the bill’ for Altenar

SBC News SIS’ racing, esports and numbers content ‘fits the bill’ for Altenar

SIS (Sports Information Services) is to integrate its full range of products onto the platform of sportsbook provider Altenar. The new partnership will see 24/7 Live Racing Content, comprising over 76,000 events every year, become the first SIS product made available to Altenar’s network of operators. Andy Kelly, Head of Commercial Partnerships at SIS, commented: “Altenar is making significant headway …

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Bethard selects Betsson sportsbook lauding ‘diverse player base’

SBC News Bethard selects Betsson sportsbook lauding ‘diverse player base’

Betsson has been named the official sportsbook provider for online gaming operator Bethard. Described as having an array of licences across multiple European jurisdictions, Bethard selected Betsson as the sole provider of fully managed sportsbook services for its ‘diverse player base across key markets’, including Sweden, Ireland and Malta. Jesper Svensson, CEO Betsson Operations, commented: “We are delighted to be …

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