SBC News Voice of the Sports Betting Industry
Beter has announced a deal with Codere which will now access the provider’s ESportsBattle tournament offerings.
Codere, with its market presence in both LatAm and Spain, will now integrate Beter’s eFootball and eBasketball offerings as it looks to further enhance its own customer offerings.
Beter CEO, Gal Ehrlich, said: “We are delighted to add Codere to our growing roster of big-name operators using our fast-betting content to engage the next generation of players and deliver the betting experiences they are seeking.
“Our esports products offer non-stop betting on the most popular disciplines such as eFootball and eBasketball, which Codere can now use to strengthen its content offering to players.”
For Beter, this news closely follows the supplier’s deal with SportyBet last month – its first agreement with an African operator.
Meanwhile for Codere, the development follows a ‘solid performance’ in the first six months of the year, with CFO Oscar Iglesias stating that the operator has raised its full year outlook for 2024 once again.
Publishing its financial results last month, Codere Online declared a €51.7m in total revenue and net gaming revenue of €54.4m, up 39% when compared to the same period last year (Q2 2023: €39.1m) with gains seen across all segments.
On the latest partnership, Codere Sportsbook Operations Manager, Sergio Garcia, added: “Beter has quickly become the leading provider of fast-betting content and we absolutely wanted to leverage the demand for its ESportsBattle series by offering it to our players.
“Beter’s existing products are second to none and we are already seeing high levels of engagement from our players. Our teams are looking forward to fruitful results soon.”
