SBC News Voice of the Sports Betting Industry
Bayes Esports has announced a landmark match data and product deal with Genius Sports.
The partnership, aiming to create a powerhouse global esports offering, will see Bayes supercharge Genius’ esports portfolio with its Live Match Data and esports data product suite, while select Genius Sports’ products will be available through Bayes Esports’ distribution in return.
Matt Stephenson, Global Partnerships Director at Genius Sports, commented: “For any sportsbook, having access to fast, accurate and official data is critically important to offering first-class betting experiences to their customers.
“We’re excited to partner with Bayes Esports to enhance our esports offering and meet the constantly growing demand amongst sports bettors worldwide.”
Through Bayes Esports’ plug and play product suite, both companies will immediately enhance their esports betting products, with ongoing evolution and expansion as new opportunities emerge.
The pair have emphasised that the strategic alliance is set to ‘redefine the esports data product landscape’.
Furthermore, with over 400 clients worldwide, Genius Sports brings a complete global network, expanding the reach of Bayes Esports’ distribution.
“As one of the leading sports data companies in the world, we are incredibly excited to be selected to supercharge Genius Sports’ esports endeavours,” added Amir Mirzaee, CEO and Managing Director of Bayes Esports.
“This partnership is set to redefine the market and set a new standard for esports solutions. We have worked closely with the Genius Sports team on a concept that will take esports data products mainstream all around the world.”
This week, Martin Dachselt, Co-CEO and Managing Director of Bayes Esports, gave SBC News the lowdown on how the company’s all-in-one solution – Live Odds marketplace – can elevate a portfolio.
He explained the critical advantages that can be gained and details how additional alliances will elevate their product to new heights.
“Esports is an industry unlike any other, and therefore demands a product created for its unique landscape. For example, each esport is different, but new player props markets are what make betting on the games so interesting.”
“But due to the dynamics of the industry, esports odds providers are always changing, and the quality of the product is always fluctuating.”
