Ben Steenhuisen, Senior Software Architect at Bayes Esports, breaks down some of the key differences between esports and traditional sports, highlighting where lessons can be learned and how to cater to new player bases. The competitive landscape in esports has developed in a very unique way compared to traditional sports. This isn’t a surprise – esports has exploded in just …

Every successful igaming business needs data-based insights to assess progress, establish what players enjoy and identify areas that are not working as well as hoped, so setting and analysing key performance indicators (KPIs) is essential.  In the latest of a series where BetConstruct takes us ‘back to basics’, we look at essential online casino KPIs and how to improve them. …

Cheltenham Festival is arguably one of the biggest events in the betting calendar. With 200,000+ bettors descending on the racecourse over a five day period, and even more watching the racing unfold on TV, is it an attractive proposition for sports betting companies? Conleth Byrne, Product Director at SIS, and Alex Beecham, Managing Director of Checkd Media, gave SBC News …

Player prop markets have become a go-to for many bettors in Europe. And as more states in the US begin to open the doors to legalized sports betting, we’re seeing the growing popularity of player prop markets become much more evident in North America. Data has suggested that the vast majority of bets placed in the US relate to outright …

It’s been almost five years since the US gambling industry opened up for business, and since May 2018, we have seen tremendous growth across the market with some big players taking the lead in asserting market dominance. One such player has been FanDuel, which recently emerged as the first US gambling company to reach profitability – considerably earlier than expected …

It’s been over 12 months since the war in Ukraine broke out, and now is a more important time than ever to support those still based in the country. In the final piece of a five-piece roundtable series, organised in collaboration with Bet on Good Foundation, we spoke with leading industry figures about the ways the wider igaming industry can …

Africa and South America are two regions that have been high on the agenda for many betting and gaming companies as of late. But each market within these two continents requires a bespoke, localised approach. This is something that Sergei Efimenko, CEO of Atlas-IAC, believes his company has achieved. Speaking with SBC News, Efimenko discusses all things global expansion as …

The World Cup is always one of the most popular events in the sporting calendar – and in some countries this popularity is particularly evident in the number of bets placed throughout the tournament.  But does this popularity translate into betting volume, when the country in question doesn’t qualify? In Colombia, the answer is a firm yes.  Last year’s World …