As esports continues to grow in popularity among bettors across the world, stakeholders need to ensure that they are doing all they can to protect integrity for the sport.  This is a multi-step process and one that requires real collaboration, Amir Mirzaee, Bayes Esports’ Chief Commercial Officer (CCO) & Managing Director, explained. Mirzaee sat down with SBC News to discuss …

Affiliation has long been a staple in any igaming operator’s strategy, often acting as an important strategy to engage with new player bases around the world. But can affiliation sometimes be overlooked? Natalia Hurina, Head of Affiliates at V.Partners, sat down with SBC News to discuss some of the key things to consider when looking at using affiliate networks. Natalia …

Since the company was founded over 25 years ago, OpenBet has established itself as a leading force within the sports betting industry. And for good reason too.  With its platform capabilities, trading knowledge and expertise in the sports entertainment space, OpenBet has long showcased the “quality, scale and depth” of its products.  Speaking to SBC Media, Chief Product Officer Nikos …

This year has been exceptionally eventful for SOFTSWISS. With new product updates and promising partnerships dominating the headlines, the company already has big plans for further expansion in 2024, according to Chief Operating Officer Vitali Matsukevich.  Speaking at the recent SBC Summit Barcelona, Matsukevich took the time out to reflect on some of the biggest announcements from this year before …

Player Props are a product that have often been associated with the classic sports betting industry – will Erling Haaland score the next goal? How many shots on target will Kevin de Bruyne have?  Despite its growth, Player Props markets haven’t really made their way into the esports industry. That’s until now.  Alexandr Kozachenko, Chief Product Officer at DATA.BET, sat …

This year has been filled with a number of big announcements for TVBET. Whether it’s the expansion of the company’s existing product portfolio, the development of new products and even the launch of a new brand identity, Deputy Head of Sales Danuta Janicka-Mierzwa is confident that this year has been one of the best for TVBET. Reflecting on this year’s …

Gamification is more than a “nice-to-have”, it drives substantial revenues and enables igaming companies to keep up with technological advances, writes Yoel Zuckerberg, Chief Product Officer at Soft2Bet.  Gamification is often mentioned as a feature that suppliers and operators should add to their product portfolio, rarely as a key component of their growth strategy that can drive substantial revenues to …

Engaging new players has become a big focus for many gambling operators, especially at a time when the industry has become increasingly competitive. But quite often, building and implementing a player engagement strategy can come with its own set of challenges.  So what role can automation play in player engagement? Malou Neguembor, Head of Client Success at Flows, was joined …