France recently halted its plans to regulate online casinos across the country, opting to engage in further consultations with stakeholders to weigh up whether or not the regulation of iGaming is viable. Affiliate Leaders unpacks what this complete 180 from the French government means for the country’s gambling sector. ———————————————————————————————— It’s been a week of U-turns over in France with …
Read More »Erin-Marie Gallagher
M&A: changing the game for US affiliation
Affiliate Leaders dives into Sportradar’s recent acquisition, highlighting how this new entrant into the US affiliate space is shifting the playing field for player acquisition. ————————————————————————————— News of Sportradar’s acquisition of XLMedia’s North American gaming assets has set the industry abuzz this week, and it’s clear to see why. For a cool $30 million, Sportradar will add well-known brands – …
Read More »Google: How do I rank thee? Let us list the ways…
Another week, another update from Google – this time, the changes come in the form of listicle content, with the search engine prioritising a new content selection. Affiliate Leaders breaks down the effect that this change will have on rankings, and how affiliates can best embrace Google’s new update. —————————————————————————————————– Google has recently started trialling a new feature within its …
Read More »Advertising becomes a battleground Down Under
Affiliate Leaders puts the spotlight on Australia as we break down some of the political discussions surrounding a potential ban on gambling advertising, and the impact that this could have on affiliates. —————————————————————– Another week, another jurisdiction looking to introduce more stringent controls on the gambling industry. This time, it’s Australia that finds itself in the spotlight with the country’s …
Read More »Irish eyes are not so smiley for gambling advertisements
Ireland’s gambling regulations could finally be updated after years of debate about how to create a regime fit for the challenges of the modern day. Affiliate Leaders evaluates what the proposed changes could mean for the industry. ———————————————————————– Those of you who have been closely monitoring developments in Ireland this week might have seen that the long-delayed Gambling Regulation Bill …
Read More »Is change coming for UK affiliates?
A change in Downing Street has done nothing to end the uncertainty about the UK government’s gambling policy, meaning rumours of new advertising restrictions continue to swirl. Affiliate Leaders evaluates whether change is imminent and what it could mean for the industry. —————————————————————- The last two months have been the epitome of change in UK politics. Following Labour’s landslide win …
Read More »German affiliates searching for answers as Google updates ad policy
Another month, another announcement from Google. This time, it’s German affiliates that find themselves in the spotlight after the search giant updated its gambling and games policy. Affiliate Leaders takes a look at how the new restrictions will radically change the advertising landscape. —————————————————————- At the end of last month, Google announced new plans to restrict the promotion of gambling …
Read More »Could X become an ex-channel for affiliates?
X, formerly known as Twitter, has long been a favourite among social media users, but recent developments in Brazil have left gambling companies to question its ongoing usefulness. Affiliate Leaders assesses how this legal decision will impact marketing strategies across the industry. ———————————————————————– News that X has been banned in Brazil has, understandably, sparked controversy and extensive debate among the …
Read More »Peak interest should mean peak engagement
This summer’s sporting spectaculars should have been the prime season for player acquisition – but did the industry get it right? Affiliate Leaders looks at what drives effective engagement with the modern sports fan. ——————————————————————— 2024 has already been a sporting year that will live long in the memory. From the Euros and Copa América to the spectacular Paris Olympics, …
Read More »Bayes Esports: does the industry need to do more to protect esports integrity?
As esports continues to grow in popularity among bettors across the world, stakeholders need to ensure that they are doing all they can to protect integrity for the sport. This is a multi-step process and one that requires real collaboration, Amir Mirzaee, Bayes Esports’ Chief Commercial Officer (CCO) & Managing Director, explained. Mirzaee sat down with SBC News to discuss …
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