Stats Perform’s former VP of Product, Nick Cockerill, has been appointed as the new Chief Product Officer at Betfred. In his new role, Cockerill will enhance the bookmaker’s online business and aid the brand’s transformation towards a technology-first organisation. Joanne Whittaker, Betfred’s CEO, said: “Nick joins with a wealth of experience and has an excellent track record in the sector. …
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Stats Perform to live stream EFL content to betting operators
Stats Perform has partnered with the English Football League (EFL) to live-stream video content to sports betting operators. The multi-year deal gives the sports AI company the exclusive right to distribute live audiovisual streams of select EFL matches to operators globally, excluding the UK and US. Andrew Ashenden, Chief Betting Officer at Stats Perform, said: “We are thrilled to add …
Read More »StatsPerform unlocks audience targeting boost with OptaAI Studio
StatsPerform has launched its new OptaAI Studio offering for media channels and sportsbooks looking to expand their reach through data-driven storytelling. The latest solution is powered by AI and the Opta sports data engine that unlocks the sharing of engaging insights into thousands of games, teams and players. OptaAI Studio includes Opta Search, which provides statistical research that can quickly …
Read More »Novibet showcases Opta Stats for football audiences
Novibet will engage its football audiences with new stats and immersive data features powered by Stats Perform’s Opta data and OptaAI subsidiaries. The pan-European sportsbook becomes the first Stats Perform customer to feature a dedicated ‘Opta Stats’ section on its website and app, showcasing advanced OptaAI metrics tracking match developments. Data indexes multiple new “Opta Points” on betting markets to …
Read More »Opta Points: major new stats category to transform sports betting entertainment at the Euros and beyond
We see a range of new products and experiences launched for bettors every time major football tournaments come around. In the last few years, it seems most of them have been built around Stats Perform’s Opta data feeds. According to Stats Perform’s VP of Betting Product Nick Cockerill, Euro 2024 and Copa América are set to be no different. As …
Read More »SBC Innovation Report: Football stats bets and player props – trends and new experiences
In 2021, SBC News put new football stats betting markets and experiences built on Stats Perform’s Opta data from Entain, BoyleSports and Sky Bet under the microscope. We looked at the factors behind their popularity with bettors and discussed what might come next. Three years on, it felt time to see what football stats betting experiences the industry has created …
Read More »Stats Perform reunites with ICC in data & live streaming deal
Stats Perform has secured the rights to exclusively collect and distribute official data and live streams for the International Cricket Council (ICC) to licensed betting operators globally. Starting from the ongoing ICC Men’s T20 World Cup 2024, the new deal sees the sports AI company once again serve as the exclusive global distributor of official data and live video streams …
Read More »UKGC to probe bet settlements…but where is the Ombudsman?
The UK Gambling Commission (UKGC) will probe how football betting markets are settled, following concerns over wrong results being determined by bookmakers. The Commission confirmed to the BBC that it would “meet figures in the football betting industry over claims that wrong results are being recorded”. The probe follows consumer disputes concerning the use of inaccurate data used to settle …
Read More »RMG promotes Ben Dowding to Chief Betting Officer
Racecourse Media Group (RMG) has promoted Ben Dowding to the new role of Chief Betting Officer (CBO). The internal promotion follows RMG’s merger of its British and International betting teams, where Ben Dowding had previously served as Director of Betting at RMG. As detailed by Nick Mills, CCO of RMG: “With many bookmaker clients increasingly approaching rights acquisition on a …
Read More »Stats Perform & Checkd Dev continue Opta sports data-focused deal
Stats Perform has extended its data licensing partnership with sports betting technology specialist Checkd Dev. The company – a part of Checkd Group – will work with its long-term partner and Opta data owner to enable licensed operators to embed Checkd Dev’s Opta data-powered Smart Acca interactive betting tool into market pages. This will include football and US sports in …
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