SBC News Voice of the Sports Betting Industry
StatsPerform has launched its new OptaAI Studio offering for media channels and sportsbooks looking to expand their reach through data-driven storytelling.
The latest solution is powered by AI and the Opta sports data engine that unlocks the sharing of engaging insights into thousands of games, teams and players.
OptaAI Studio includes Opta Search, which provides statistical research that can quickly identify distinctive trends and patterns across gamedays, seasons and competitions.
Another integrated tool is Opta Live, which offers low-latency data, insights, metrics and predictions to explore live games in more detail.
In addition, Opta Graphics generates data-driven branded graphics that can be added to any screen through AI and reach a wider audience.
Alex Lanegger, SVP Product at Stats Perform, commented: “OptaAI Studio leverages AI to help unlock captivating narratives in Opta’s enormous sports database and unlock the data-driven storytelling potential of our clients around the world.
“It saves broadcasters, journalists, marketers and content creators countless hours of research and verification, empowering them to weave unique, insightful, compelling narratives around the games they cover, attracting fans, subscribers and sponsors.”
