SBC News Voice of the Sports Betting Industry
Stats Perform has secured the rights to exclusively collect and distribute official data and live streams for the International Cricket Council (ICC) to licensed betting operators globally.
Starting from the ongoing ICC Men’s T20 World Cup 2024, the new deal sees the sports AI company once again serve as the exclusive global distributor of official data and live video streams for all major men’s and women’s ICC events, adding to its existing portfolio of rights in cricket.
The london-based company will cover the ICC T20 Men’s and Women’s World Cups, Men’s and Women’s Cricket World Cups, ICC Champions Trophy, and the ICC World Test Championship Final.
Alex Rice, CCO of Stats Perform, said: “Stats Perform is delighted to be working with the ICC again, reinforcing our dedication to collecting and providing the highest quality sports data and live streams to licensed betting operators across the globe.
“We pioneered live streaming for betting, we know betting operators trust our sports data to provide the best experiences for them and their users.
“We look forward to leveraging our cutting-edge technology and extensive expertise to bring the thrill of ICC cricket to an even wider audience, ensuring that they enjoy the most engaging and reliable experience possible.”
Stats Perform will provide a ‘comprehensive range of services’ for the ICC events to its wide portfolio of licensed betting operator partners, including real-time ball-by-ball match data and low latency video streams.
ICC Chief Commercial Officer, Anurag Dahiya, concluded: “We are delighted to reunite with Stats Perform, and have been impressed by the way their recent AI-powered innovations have triggered new growth for the sports industry.
“We hope the partnership is another important step in enhancing the digital consumption of cricket content globally.”
Also in the sport, Stats Perform is currently in a long-term agreement with the England and Wales Cricket Board (ECB).
