SBC News Voice of the Sports Betting Industry
Stats Perform has partnered with the English Football League (EFL) to live-stream video content to sports betting operators.
The multi-year deal gives the sports AI company the exclusive right to distribute live audiovisual streams of select EFL matches to operators globally, excluding the UK and US.
Andrew Ashenden, Chief Betting Officer at Stats Perform, said: “We are thrilled to add the EFL’s storied teams and thrilling, high-quality competitions to our bet live streams offering.
“This agreement underscores our commitment to helping our licensed sportsbook partners provide the most trusted and entertaining sports betting experiences to their customers. The EFL’s rich history and passionate fanbase make it an ideal addition to their services.”
The package also includes two EFL domestic cup competitions, the Carabao Cup and the Bristol Streets Motor Trophy.
The streams will have Stat Perform’s technology and Opta data implemented to provide a more tailored experience for viewers.
Ben Wright, EFL Chief Commercial Officer, added: “We are delighted to partner with Stats Perform, a highly trusted global leader in sports AI and technology and the pioneer in live streaming for betting.
“We look forward to working closely together to deliver an exciting and innovative product.”
