SBC News Voice of the Sports Betting Industry
Novibet will engage its football audiences with new stats and immersive data features powered by Stats Perform’s Opta data and OptaAI subsidiaries.
The pan-European sportsbook becomes the first Stats Perform customer to feature a dedicated ‘Opta Stats’ section on its website and app, showcasing advanced OptaAI metrics tracking match developments.
Data indexes multiple new “Opta Points” on betting markets to generate higher levels of interest in player performances for all players, including OptaAI-powered expected goals and expected assists.
Customers will be engaged with interactive player pages packed with Opta statistics on form. Quick Opta stats will be contextually integrated across the Novibet platform, including alongside interactive betting opportunities.
Giannis Paraschos, Novibet Head of Sportsbook Product, said: “We’re delighted to extend our deep relationship with Stats Perform and use its Opta brand prominently to increase our users’ trust in our product.
“Our team is also really proud of the way we’ve built Opta Points into our front-end UI and back-end pricing. The Euros and Copa América are the ideal competitions to use Opta Points to help our users follow their favourite club players as they represent their countries and find new heroes. We think it’ll make more of the games and more of the players matter to our bettors and be an enormously popular way for them to immerse themselves in the tournaments.”
“We’re very pleased that Novibet sees the value of our trusted Opta brand, and the potential of Opta xGoals, Opta xAssists, and our new Opta Points metric,” said Andrew Ashenden, Chief Betting Officer at Stats Perform.
“It’s a privilege to partner with clients like Novibet who share our aspiration to make sports betting more entertaining, and fascinating to see the magic they’ve built with our Opta data feeds.”
