SBC News A-Leagues to utilise Stats Perform’s ‘storytelling tools’

A-Leagues to utilise Stats Perform’s ‘storytelling tools’

The A-Leagues has extended its official media data partnership with Stats Perform.

The top division of football in Australia and New Zealand will now gain the new Opta Search and Opta Stream to unlock new sponsor inventory and deepen engagement for fans of its flagship men’s and women’s competitions.

“We’re pleased to meet A-Leagues’ requirements for detailed, trusted, reliable data and products to drive fan and sponsor growth across the Isuzu UTE A-League Men and Ninja A-League Women,” said Steve Xeller, CRO of Stats Perform. 

“I’m particularly excited about their addition of Opta Stream and Opta Search – they’re among our newest AI-powered products and have already broken records for customers in Europe, boosting them to the top of search engines and attracting enormous user numbers. We can’t wait to see what they achieve for A-Leagues.”

The provider’s opta data feeds, widgets and tools will continue to power A-Leagues’ official fan platforms including aleagues.com.au, the Official A-Leagues app and A-Leagues social media channels, including its popular YouTube videos.

The extended partnership sees the addition of Opta Stream, which is set to supercharge fan engagement and sponsorship across A-Leagues’ match centres by providing rolling, automated, sponsored visuals of real-time game stats, live text commentary, milestones and insights, powered by Opta data feeds.

It also includes Opta Search, the third part of OptaAI Studio, which the company described as a set of tools to ‘put advanced sports storytelling at the fingertips of sports content professionals’. 

Opta Search will enable A-Leagues’ editors, presenters and communications teams to boost their coverage with milestones and insights across games, teams and seasons from Opta’s statistics database.

Ned Negus, Chief Commercial Officer of the A-Leagues, added: “Our leagues are rich in stories that Stats Perform and Opta make it easy for us to tell our fans, connecting them more deeply to our teams and players.

“By leveraging Opta’s real-time data, insights and products, our content team will be able to showcase key statistics, player performances and milestones in a visually stunning and informative manner, and our commercial teams are delighted with the additional high quality inventory created for our sponsors.”

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