Oddin.gg has moved to bolster its range of services for its clients, acquiring marketing agency Thousand Lives. Thousand Lives specialises in esports wagering, and Oddin.gg has identified the merger as another step towards ‘providing the whole spectrum of esports services’ to its clients. The acquisition will see the esports betting solutions provider absorb Thousand Lives’ esports division and rebrand it …
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bet365 adds greyhound racing to portfolio following significant sponsorship deal
bet365 has shown its commitment to UK greyhound racing after agreeing a “significant sponsorship deal” aimed at supporting and promoting the sport. The sponsorship, which is a ‘first’ for bet365 in the sport, will cover four major Category competitions. The coverage will also feature on SIS and direct to the home audience through Racing Post Greyhound TV (RPGTV). A spokesperson …
Read More »SIS launches 24/7 CS:GO content following Oddin.gg deal
SIS will expand the capabilities of its Competitive Gaming esports betting product after agreeing a new partnership with Oddin.gg. Oddin.gg will supply its odds and trading support, which includes an end-to-end package of live streamed videos, commentary, on-screen graphics with betting triggers and data. This extended product range will be used to support the “major launch of round-the-clock Counter Strike …
Read More »SIS to showcase next generation of trading innovations for horseracing
SBC Webinars will showcase Sports Information Services (SIS), a leading supplier of 24/7 betting services to the global betting and gaming industry, and partner RACELAB, an innovative racing technology provider, share insights on the next-generation racing trading innovations. The 45-minute long live webinar will feature expert insight from SIS Head of Trading Adam Conway, and Shane Clarke, Founder & Executive Director …
Read More »Jessica Mills, SIS: Understanding the numbers betting player community
Jessica Mills, Head of Product Proposition at SIS, highlights how a close-knit audience of numbers betting fans is fuelling engagement across social media channels and revitalising the heritage 49’s live numbers game for betting clients… Social interaction amongst bettors is a key driver of engagement, and the numbers betting environment has this in abundance. The online slots sector takes credit …
Read More »Racing Post Greyhound Bet upgrades portfolio with SIS footage
The Racing Post Greyhound Bet website has expanded its race offering after confirming that all UK races broadcast on the SIS platform will be available to view via an expanded archive. The archive had previously been limited to races broadcast on RPGTV. However, following a series of upgrades, the archive will now feature the full SIS inventory from the past …
Read More »SiS completes 49’s revival ahead of product’s 25th anniversary
Sports Information Services (SiS) has witnessed a revival of its 49’s Live Draw product, as the numbers game celebrates its 25th anniversary. The 49’s brand first launched in 1996. Last year, to the surprise of industry observers, SIS acquired the 49’s Limited business, expanding its betting services into live draw games. Subsequently, SIS completed a brand refresh of the 49’s, …
Read More »FSB appoints Andrew Grimshaw as European BD Director
FSB has bolstered its commercial capacity by appointing Andrew Grimshaw as Business Development Director for UK and Europe. Grimshaw joins FSB senior management team from global racing data and media rights distributor Sports Information Services (SiS), where he served as Digital Sales Manager (2018-2021). In his new remit, Grimshaw will take charge of FSB’s commercial strategy within UK and European …
Read More »SIS launches competitive esports product with MaxBet
Sports Information Services (SIS) has agreed to make its Competitive Gaming product available to MaxBet, enabling the Serbia-based operator to deliver live esports betting opportunities for its customers. Through SIS Competitive Gaming, MaxBet’s customers in the Balkans are able to watch and bet on frequent, quick-fire live head-to-head competitions between skilled gamers. Anze Gantar, Digital Sales Manager at SIS, commented: “We’re …
Read More »Future opportunities and challenges to be highlighted at Betting on Sports Europe
A plethora of betting industry leaders and representatives are due to appear at next week’s Betting on Sports Europe conference and exhibition on the Future of Sports Betting track. Taking place between 9-11 November at Chelsea FC’s Stamford Bridge stadium in London, the track will see a number of executives share their views and predictions on the future of Europe’s …
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