The All-in Diversity Project (AiDP) has relaunched its ‘All-Index’ survey to comprehensively track and measure the diversity, equality and inclusion make-up of the global gambling sector. The survey returns following an 18-month hiatus, as gambling businesses adjusted to the unforeseen demands of the global COVID-19 pandemic. Accounting for drastic changes, AiDP noted that its third industry survey would report on …
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SIS takes A McLean partnership digital with online racing content
SIS will support A McLean Bookmakers’ digital expansion after agreeing to supply its horse and greyhound racing content to the operator’s online brand, BetMcLean. By building on its long-standing relationship with the Northern Irish operator, SIS will help increase engagement and deliver ‘incremental revenues’ via the supply of live pictures and data of racing footage delivered in a Watch and …
Read More »Jess Mills, SIS: New numbers games just the start of 49’s facelift
“The more markets you enter, the faster you can grow” – this might be true, but first you need a product to support your expansion plans. This explains the recent refresh of 49’s, acquired by SIS last summer, which has set up the brand’s live draws and virtual games to reach a more international audience. We spoke to Jess Mills, …
Read More »Royal Calcutta Turf Club to broadcast UK and IRE fixtures powered by RMG
UK and Ireland horse racing fixtures have secured breakthrough coverage for the Indian market via a new media rights distribution deal struck between Racecourse Media Group (RMG) and the Royal Calcutta Turf Club (RCTC). The ground-breaking deal will see the heritage RCTC racetrack enable its visitors to watch and bet on fixtures broadcast by RMG of 34 UK racecourses and …
Read More »SIS debuts new-look 49’s offering
SIS will help online and retail operators to drive profitability after launching its revamped 49’s offering. Rebranded as ‘The Original Live Draw’, the twice-daily 49’s draw has been given a new look but will retain its “strong heritage”. The 49’s offering will be supported by virtual horse and greyhound racing from SIS’ portfolio, as well as the Irish Lotto Bet …
Read More »Joe Andrews, SIS: Taking racing to new operators in Africa
We heard from SIS earlier this year on tapping into Latin America’s strong racing heritage, but what about in regions such as Africa where there is little to no history to draw upon? Joe Andrews, Digital Sales Manager at SIS, discusses taking racing to new operators and bettors across Africa, how the esports betting boom has reached the biggest markets …
Read More »Staffless betting shops: the future for retail?
The Irish retail betting landscape has come up against its fair share of challenges in recent years, with the introduction of a 2% tax on turnover over €2.5 million, the absence of a central gambling regulator and most recently the closure of all non-essential shops. But despite these hurdles, fixed costs have remained at a steady level (and in some …
Read More »ARC acquires Central Park ahead of Greyhound racing makeover
Arena Racing Company (ARC) has moved to expand its UK greyhound racing stadia portfolio, having reached an agreement to acquire Newcastle’s Central Park stadium. The racetrack operator will purchase the property from Cearnsport Limited, adding Central Park to its existing greyhound venues of Nottingham, Sunderland and Perry Barr (Birmingham). The acquisition follows the announcement that the ARC has entered a …
Read More »SIS signs Watch and Bet racing deal with Sky Bet
SIS (Sports Information Services) has agreed to supply its premium racing content to Sky Betting and Gaming via its Watch and Bet model. Through SIS’s Watch and Bet model, bettors will be able to view live horse and greyhound races without the need for a prior bet. “We’re very excited to have agreed this deal with one of the UK’s …
Read More »SIS expands Watch and Bet reach via Unibet deal
Unibet customers across Australia, Europe, Ireland and the UK will now gain access to 24/7 live betting channels after SIS (Sports Information Services) signed an agreement to deliver its racing content in a Watch and Bet format. Through the partnership, SIS will supply its branded 24/7 live betting channels featuring live streams of UK and Irish horse racing and greyhound …
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