Preparing to expand its broadcasting content in 2019, incorporating the racing programmes of all 26 Irish racecourses from 1 January, Racing UK confirms that it will rebrand its entity to ‘Racing TV’.
Operating firm Racecourse Media Group (RMG), details that the Racing TV rebrand reflects its subsidiary’s expanded responsibilities as the exclusive broadcaster for 61 UK & IRE racecourses – ‘equating to over 70% of all racing content for the UK and Ireland, including nearly 90% of all Group and Graded races.’
Commenting on the rebrand, Richard FitzGerald Chief Executive of Racecourse Media Group, said: “This is the start of an exciting new era for the channel. Rebranding to Racing TV reflects the even greater quality and choice available from both sides of the Irish Sea. Racing television is at the heart of what we do and the new brand also retains some of the Racing UK brand heritage, which we are very proud of.”
Updating stakeholders, Fitzgerald confirms that Irish racing expert Gary O’Brien will spearhead the Racing TV IRE team, supported by Kevin O’Ryan and Donn McClean as lead anchors.
Racing TV’s IRE broadcast team is completed by the amateur jockey and trainer Kate Harrington accompanied by legendary rider Ruby Walsh as race-day pundits.
Fitzgerald states that a new look Racing TV will take the sport’s programming and broadcasting to the ‘next level’, with each of the 61 racecourses featuring its own dedicated live stream available on ‘Racing TV Extra’ – a new feature of Racing TV’s digital platform.
Enhancing its race-day content, RMG details that it has been working closely with broadcast partner Sports Information Services (SIS), an integral stakeholder for Racing TV expanding its programming across Ireland.
FitzGerald added: “We have been working very closely with HRI, AIR and SIS and the British and Irish racecourses all year and will continue to do so. We’ve coveted Irish racing for nine years and we’re honoured to be entrusted with the broadcasting rights to Irish racing. We cannot wait to get started on January 1.”
“As usual, members will enjoy all the live racing with ultra-fast pictures and minimal commercial messaging. In addition, members can view the channel on unlimited platforms. Other benefits include Club Days (free racing for members and guests), Winter Season Tickets (free racing), discounted racecourse admission, hospitality offers and the Racing TV magazine – and all for the same membership fee.”