BetVictor strengthens greyhound product offering with SIS deal

BetVictor has signed an agreement with Sports Information Services (SIS), which will strengthen the operator’s current British and Irish greyhound content offering.

Delivered as part of the operator’s new ‘Bet and Watch’ format, customers will have the opportunity to utilise regular short-form betting events, which is hoped to provide more engaging betting content designed to improve retention and dwell time.

Eoin Ryan, Director of Product at BetVictor, commented on how the new deal will benefit BetVictor’s customers: “Over the past year we have invested heavily into developing our Greyhound product and this partnership with SIS ensures that our customers will receive a best-in-class experience, with access to more races across the UK and Ireland and high-quality streaming so they can watch the action unfold.”

As part of the deal, the multi-channel supplier will provide BetVictor with access to over 33,000 races per year, as SIS will be streaming 53 meetings per week from a number of British and Irish tracks.

The British tracks are due to include: Central Park, Crayford, Doncaster, Harlow, Henlow, Hove, Monmore and Romford. Action from the Irish tracks will be streamed from Curraheen Park, Kilcohan Park, Kilkenny, Limerick, Mullingar, Tralee and Youghal.

Sandra McWilliams, Sales Director at SIS, added: “Delivering our content to a leading operator such as BetVictor underpins our status as the leading supplier of racing content, and we’re thrilled to be partnering with them.

“BetVictor customers will now have access to live pictures of the best greyhound racing from the UK and Ireland, which is sure to drive increased engagement and revenues for the operator.”