Simon Johnson, the current Chair of the Rugby Football League, has been selected as the new Chair of SIS (Sports Information Services). Johnson will bring with him a wealth of senior leadership experience to the position, which SIS believes will help strengthen the supplier’s position within the global betting industry. Richard Ames, CEO of SIS, said: “The appointment of Simon …
Read More »
William Morris, Head of International Horse Racing at SIS, discusses the importance of providing a diversified racing portfolio in today’s marketplace, before identifying a couple of international ‘race meets’ which now form a crucial part of the company’s content portfolio. SBC: First of all, how important is it to be able to offer a diverse racing portfolio in today’s marketplace? …
Read More »
Countries nearer the US border tend to prefer US-style bets, while those further south have more in common with Europe in terms of culture and so often favour European-style bets on racing. That was a key message from Angel Calderón (pictured), Digital Sales Manager at SIS, as he spoke about his company’s pursuit of new customers in Latin America (LatAm) …
Read More »
Sports Information Services (SIS) has secured the live picture and data rights for the full schedule of Saudi Arabian racing, with the agreement set to include The Saudi Cup. After signing a two-year partnership, the full Saudi Arabian racing schedule will be made available to SIS’ network of customers via its live broadcast retail and online services, including its 24/7 …
Read More »
Adam Conway, Head of Trading at SIS, examines the popularity of derivatives in horse and greyhound racing and why they are so appealing to bettors across international markets. Traditionally in regions where there is little or no horse and greyhound racing heritage, betting on these sports will have taken a back seat to more popular forms of betting content such …
Read More »
Sports Information Services (SIS) has continued to expand its media and data services internationally as Betlive Georgia becomes the latest client of its ‘24/7 Betting Channel’ for horseracing and greyhounds. The partnership sees Betlive comprehensively upgrade its daily racing content across its online sportsbook and Georgian retail network, securing live media rights and data from over 30,000 horseracing and 38,000 …
Read More »
Betsson AB has significantly expanded its live racing content by integrating Sports Information Services’ (SIS) 24/7 live betting channels across its European sportsbook portfolio. The agreement marks Betsson’s ‘first-ever group-wide content deal‘, which will see SIS racing channels streamed across its sportsbook subsidiaries of RaceBets, Betsson, Betsafe and NordicBet. Betsson has highlighted its SIS channel integration as a key sportsbook …
Read More »
Rachel Coulson, Head of Product Proposition at SIS, highlights how operators can adjust their online sportsbook offering to optimise engagement with both online and retail customers within the current climate. Retail has long been the cornerstone of the betting industry in many countries and for a significant proportion of bettors it is the place where they will always choose to …
Read More »
We check in on the international expansion journey for the rebranded Kaizen Gaming, formerly Stoiximan/Betano, to kick off Issue 10 of SBC Magazine. Now present in six countries, and with a strong footprint in Europe, CEO George Daskalakis expands on the company’s symbolic name change, before assessing new opportunities in Latin America (LatAm) and sharing his disappointment over Germany’s failure …
Read More »
Richard FitzGerald, the chief executive officer of Racecourse Media Group (RMG), has confirmed that he will step down from the position after nearly 12 years in the role. Having joined RMG in 2008, FitzGerald has been responsible for a decade of year-on-year increases in licence fees payable to its racecourse shareholders. In addition, he oversaw the relaunch of Racing UK …
Read More »
SBC News Voice of the Sports Betting Industry