greyhound

SIS strikes greyhound tote pool deal with AmWager.com

SIS (Sports Information Services) has struck a deal to supply its British and Irish greyhound racing content to AmWest Entertainment, the parent company of AmWager.com.

SIS will provide live streams and data from up to 33,000 races per year, taken from the 53 meetings per week racing schedule of British tracks including Central Park, Crayford, Doncaster, Harlow, Henlow, Hove, Monmore and Romford, as well as Irish races from Cork,  Kilkenny, Limerick, Mullingar, Tralee, Waterford and Youghal.

The deal will allow AmWest Entertainment to accept bets into the recently launched SIS World Greyhound Racing Pool, the product of a commingling totalisator agreement between SIS and Sportech.

Paul Witten, Product Director at SIS, said: “We are delighted to announce the deal with AmWest Entertainment, which provides AmWest’s customers with top quality greyhound racing from Britain and Ireland, which is sure to drive increased engagement and revenues for them.

“This agreement further builds on our objective to expand our racing offer internationally, and will also continue to build the reach of British & Irish greyhound racing around the world.”

Nelson Clemmens, CEO at AmWest Entertainment, added: “Securing SIS’s British and Irish greyhound racing tote service is an important step in our ambitions to further diversify and expand our sports betting offering.

“We are confident that SIS’s top quality British and Irish greyhound racing will prove to be a real revenue driver for our business.”

Check Also

SBC News How Esports Designed For Betting Can Drive Superior Margins

How Esports Designed For Betting Can Drive Superior Margins

Esports is one of the fastest growing betting verticals, and according to a recent report …

SBC News HUDstats and SIS agree multi-year esports betting data partnership

HUDstats and SIS agree multi-year esports betting data partnership

Esports data analytics firm HUDstats has partnered with Sports Information Services (SIS) the multi-channel supplier …

SBC News Winning Post: Can ARC break the tyranny of Studflation...

Winning Post: Can ARC break the tyranny of Studflation…

Regulus Partners begins its week of industry observations by analysing Arena Racing Company’s (ARC) decision …