SIS (Sports Information Services) has struck a deal to supply its British and Irish greyhound racing content to AmWest Entertainment, the parent company of AmWager.com.
SIS will provide live streams and data from up to 33,000 races per year, taken from the 53 meetings per week racing schedule of British tracks including Central Park, Crayford, Doncaster, Harlow, Henlow, Hove, Monmore and Romford, as well as Irish races from Cork, Kilkenny, Limerick, Mullingar, Tralee, Waterford and Youghal.
The deal will allow AmWest Entertainment to accept bets into the recently launched SIS World Greyhound Racing Pool, the product of a commingling totalisator agreement between SIS and Sportech.
Paul Witten, Product Director at SIS, said: “We are delighted to announce the deal with AmWest Entertainment, which provides AmWest’s customers with top quality greyhound racing from Britain and Ireland, which is sure to drive increased engagement and revenues for them.
“This agreement further builds on our objective to expand our racing offer internationally, and will also continue to build the reach of British & Irish greyhound racing around the world.”
Nelson Clemmens, CEO at AmWest Entertainment, added: “Securing SIS’s British and Irish greyhound racing tote service is an important step in our ambitions to further diversify and expand our sports betting offering.
“We are confident that SIS’s top quality British and Irish greyhound racing will prove to be a real revenue driver for our business.”