SBC News Voice of the Sports Betting Industry
Racing content and data provider Sports Information Services (SIS) has continued to boost its international profile after agreeing to a new content distribution agreement with BetMakers which will see them provide access to British and Irish greyhound racing content.
As part of the deal, BetMakers will distribute the 53-meeting portfolio to its network of online Australian bookmakers. SIS currently offers coverage from a number of British and Irish tracks including Central Park, Crayford, Doncaster, Harlow, Henlow, Hove, Monmore and Romford, as well as Irish action from Curraheen Park, Kilcohan Park, Kilkenny, Limerick, Mullingar, Tralee and Youghal.
Sandra McWilliams, Sales Director at SIS, said: “Partnering with BetMakers marks another important step in our efforts to further improve our global footprint and deliver our services to operators all over the world.
“Our portfolio of top class British and Irish greyhound racing will complement BetMakers’s existing offering and provide even more opportunities for their Australian operator partners to attract and retain customers.”
The new agreement means that BetMakers can offer its operator partners with regular short-form betting opportunities on live greyhound racing, designed to help increase engagement and drive incremental revenues.
Todd Buckingham, BetMakers CEO, celebrated the new partnership: “We’re thrilled to have secured this distribution deal with SIS, which will give our operator customers access to the best and most exciting greyhound races from the British Isles.
“These quick-fire betting events are proven to help drive customer engagement, and we’re confident that they will help drive betting revenues.”
