SIS boosts Spanish inventory securing Hipodromos ESP deal

Continuing to expand its international profile, Sports Information Services (SIS) has announced that it has become the exclusive distributor of live pictures and data for Spanish racing after partnering with Asociación de Hipodromos Españoles (Hipodromos).

Hipodromos acts as the principal society for Spanish racing, overseeing the management and schedule of six of Spain’s biggest racetracks –  Hipódromo de la Zarzuela, Dos Hermanas, San Sebastian, Sanlucar, Pineda and Son Pardo Y Manacor.

SIS has secured a three-year exclusive deal, which will see it broadcast 480 live Hipodromos syndicated races

Simon Fraser, Head of International Horse Racing at SIS, said: “Securing the exclusive rights to deliver live pictures and data from Spain’s biggest racecourses is a major boost to our international offering.

“These additional races further enhance our 24/7 racing service, providing even more quality betting opportunities throughout the day, regardless of time zone, with content that will appeal to bettors, and help drive turnover for operators.”

The exclusive rights package includes some of Spain’s most high-profile races, including Centenario Del Gran Premio De Madrid on 29th June and Gran Premio Memorial Duque de Toledo on 20th October.

The races will be made available to SIS’s operator partners as part of its international retail channels, as well as its 24/7 Live Horse Racing Channel and 24/7 Live Horse & Greyhound Channel, which provide a betting event every three minutes.

Rafael Marquez Ojea, President at Asociación de Hipodromos Españoles, said: “SIS has an established reputation for distributing live racing to operators all around the world and it made strategic sense for us to partner with them.

“Through this new exclusive deal, we are sure that more people than ever before will be able to see the exciting action from our racecourses.”

Check Also

SIS will help online and retail operators to drive profitability after launching its revamped 49’s offering. 

SIS debuts new-look 49’s offering

SIS will help online and retail operators to drive profitability after launching its revamped 49’s …

Africa

Joe Andrews, SIS: Taking racing to new operators in Africa

We heard from SIS earlier this year on tapping into Latin America’s strong racing heritage, …

BetXS

Staffless betting shops: the future for retail?

The Irish retail betting landscape has come up against its fair share of challenges in …