SBC News Voice of the Sports Betting Industry
Racing content and data provider Sports Information Services (SIS) continues to advance its international profile, announcing that it will supply its ‘Greyhound Channel’ to Caliente, Mexico’s biggest bookmaker.
The partnership sees SIS significantly bolster its LATAM coverage, as SIS will broadcast its Greyhound Channel (in Spanish) across Caliente’s entire Mexican retail network.
In addition, SIS will work with Caliente, on enhancing retail content across futher LATAM and South American territories including Honduras, Brazil, Argentina, Ecuador, Paraguay, Peru, Uruguay, Panama & Venezuela, as well as territories within the Caribbean.
Victor De La Fuente, Risk Management and Business Development Director at Caliente, said: “We’re thrilled to agree to a deal to take SIS’s Spanish Channel, which provides our customers with the best greyhound racing from the UK and Ireland.
“The SIS Spanish Greyhound Channel will offer frequent betting opportunities on quality greyhound racing and we are confident that it will help drive betting revenues.”
The Spanish Greyhound Channel will provide over 33,000 races a year, with 53 meetings every week from British tracks – featuring Central Park, Crayford, Doncaster, Harlow, Henlow, Hove, Monmore and Romford, as well as Irish racing from Cork (Currahean Park), Waterford, Kilkenny, Limerick, Mullingar, Tralee and Youghal.
Sandra McWilliams, Sales Director at SIS, added: “Delivering our content to one of the leading operators in Central and South America and the Caribbean, underpins our status as the leading supplier of racing content, and we’re thrilled to be partnering with Caliente.
“The SIS Spanish Channel provides Spanish (and Spanish-speaking) retail operators with a high-quality live pictures service, with the accompanying data and Spanish graphics, which is sure to help drive betting revenues.”
