Tag Archives: Serie A

Winning Post – The implications of Italian regulations

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Regulus Partners, the strategic consultancy focused on international gambling and related industries, takes a look at some key developments for the gambling industry in its ‘Winning Post’ column. Italy: commercial gambling – ad ban demonstrates failure to communicate Further to last week’s reports, Italy’s council of Ministers approved the so called ‘Dignity Decree’on Monday which introduced a blanket ban on …

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SBC’s on the Ball – Ronaldo’s Italian job

As both the World Cup and the transfer window simultaneously reach fever pitch, there’s been a plethora of business news from the world of football. This edition looks at the potential transfer of football’s biggest star and the astonishing viewing figures that are being drawn by the World Cup. Ronaldo’s remarkable move In a transfer that would send shockwaves throughout …

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Metric Gaming – Pricing up the World Cup

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Chris Taylor, Head of Football at Metric Gaming, looks at the challenges sportsbook traders face during major tournaments, such as the World Cup. The World Cup has delivered a run of surprise results to date; Argentina, Spain, Portugal and reigning champions Germany have all been eliminated. And perhaps the biggest shock of all – England beat Colombia in a 4-3 …

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Andrea Pirlo joins 1xBet as brand ambassador

Pirlo

Andrea Pirlo, one of the most revered players in recent football history, has joined 1xBet as a brand ambassador in a deal that will run for the whole of 2018. Pirlo, who will feature in 1xBet advertising campaigns and take part in marketing events, made this announcement on his Facebook page: “I’m glad to announce my ambassador partnership with 1xBET …

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SBC’s on the ball: Beckham’s big plans, Italian football and a bizarre transfer

From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, SBC has you covered. This edition looks at the sale of AC Milan, a new MLS team and a bizarre transfer deal from Turkey. ____________________ Becks launches plans for Miami expansion Former England captain, David Beckham has launched his plan to form …

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Can VAR and in-play betting coexist?

Although many within football have been reluctant to embrace the use of Video Assistant Refereeing (VAR), with it now confirmed for this Summer’s World Cup, it appears increasingly likely that VAR will become a permanent fixture in the game. Nonetheless, the question still remains over whether the technology, which will be utilised in tonight’s Carabao Cup Semi-Final second leg between Arsenal …

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AC Milan reveals first Asian regional partner

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Italian football giants AC Milan has announced a new sponsorship deal with Vwin, which marks the clubs first regional partner in Asia. The Philippine licensed Asian online betting firm has signed a multi year official partnership with the Serie A side, and are set to work with the club in Asian regions to launch customised marketing campaigns. It has also …

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Eurobet scores SOCCERBET deal

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Highlight Games, the specialist games developer who are 38% owned by Swedish gambling firm Cherry AB, has announced an agreement to integrate its flagship SOCCERBET product with Eurobet. Tim Green, Highlight Games Chief Executive Officer, commented: “SOCCERBET represents an exciting evolution of the virtual sports formula, and we are delighted to extend its reach with an operator as large and …

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AS Roma gains official Asian regional betting partner

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Italian football club AS Roma has announced a new commercial partnership with Asian online betting company KB88.com. Under the terms of the agreement the Philippines based brand will become the club’s official regional betting partner, although the length of the deal was not disclosed. Luca Danovaro, Chief Marketing Officer of AS Roma, said: “This is a new and important partnership …

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1XBet enters partnership with Italy’s Serie A

1XBet has been named International Presenting Partner of Italy’s Lega Serie A for the current season, covering Europe, Africa, the Middle East, North Africa and the Americas. It is hoped that the pulling power of the popular European league can be leveraged, and will enable 1XBet to boost its brand courtesy of a direct link with its target audience. The …

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