Sportsbook and online casino operator LVBet has kickstarted its bid to enhance its Latin American market status by appointing Douglas Costa as its Brand Ambassador for Brazil. Under the terms of the partnership, Costa will provide the operator with ‘expert insight and opinions’ as the firm seeks to capitalise on the burgeoning Latin American sports betting sector. “Having Brazilian football …
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Betting platform AYX has expanded its sponsorship portfolio via two agreements with Italy’s AS Roma and Spanish LaLiga giants Atlético Madrid. Under the terms of the agreements, AYX will become the Official Regional Betting Partner of both clubs, with significant advertising and marketing opportunities. The partnership with AS Roma will see the operator’s branding feature across Asian channel’s during the …
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Asian operator Just Bet Online (JBO) has chosen former Premier League ace Dimitar Berbatov as the firm’s first ever brand ambassador whilst it undergoes a rebrand. JBO has continued to develop its offering for football fans around the world, implementing an expansion plan over the past 12 months to grow its global footprint into more emerging markets and empowering the …
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Sports tech provider Stats Perform has expanded its presence in the German Bundesliga following an agreement with Bayer 04 Leverkusen. The partnership will see Bayer utilise the firm’s Edge Analysis match preparation tool, which applies unique AI models to unlock, dynamic, predictive and objective insights – powered by tracking and event data – to improve pre and post-match analysis. Several …
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Video game developer Epic Games and IMG, the company’s licensing representative, have united to integrate football into the free-to-play multiplayer game Fortnite. The IMG agency has signed deals with 23 clubs from the A-League, Bundesliga, Campeonato Brasileiro Série A, J1 League, La Liga, MLS, Premier League, Primeira Liga, Scottish Premiership and Serie A. On 23 January, Epic Games will launch …
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Brazilian football team Club Atletico Mineiro has selected Betano as its new main sponsor, marking the online sports betting platform’s first commercial deal with a sports club. Last night, Betano made its debut as Atletico Mineiro’s shirt sponsor as the Série A side took on Bragantino in the Brazilian Championship. However, the top tier Brazilian club’s former primary sponsor BMG …
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Following on from its partnership with city rival AC Milan, Betsson AB has confirmed that its flagship Italian igaming property StarCasino will serve as ‘principal Infotainment partner’ of Inter Milan FC. Abiding by Italy’s ‘Decree Laws’ prohibiting all forms of gambling advertising, Betsson AB will develop exclusive digital content for Inter fans published on its new media platform Starcasino.sport. Launched …
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Nick Haynes from Form Labs suggests PSG’s response to a slow start in Ligue 1 may be a sign of normal things to come for the big teams across Europe and questions whether the bookies have been slow to react to a slowing of the goals, before highlighting four ‘Impact Players’ to keep an eye on in the Premier League. …
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There’s been little reaction from sportsbooks to a near 50% rise in goals by defenders in the Premier League, notes Nick Haynes from Form Labs – a division of Bettorlogic – in his Friday round-up of the weekend’s sporting activity. We’re already into the fifth week of the season and so much has happened already. Shock results by big scorelines …
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Gaming Innovation Group (GiG) has formed a strategic partnership with Betgenius to boost its sports data, trading and risk management provisions, and further the sportsbook capacity of its flagship B2B platform. The agreement will see GiG utilise Betgenius’ end-to-end live data, trading and risk management services to upgrade all sportsbook provisions for regulated market partners. 2020 has marked a year …
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