Highlight Games has landed a major coup by securing Italian legacy gambling group Snaitech as the latest industry incumbent to offer its ‘SOCCERBET’ product across retail, online and mobile verticals.
Bolstering its virtual sports provisions, Snaitech will launch Highlight Games’ flagship product across its entire gambling portfolio. It will be available to Snaitech customers in both league and single match formats across all channels.
A pioneer in developing omni-channel virtual sports content, Highlight Games’ SOCCERBET is the only games provider to feature archive Serie A footage, driving customer engagement.
Fabio Schiavolin, CEO at Snaitech, stated: “Snaitech is delighted to be partnering with Highlight Games to bring SOCCERBET to its valued customers. We have been hugely impressed by SOCCERBET’s innovation and performance in the highly competitive Italian virtual sports market and have no doubt that it will prove popular with our players both in retail and online channels. Snaitech prides itself on offering its customers the most compelling and exciting products available, and SOCCERBET is exactly that.”
The Snaitech partnership sees Highlight Games continue its strong Italian momentum, having made its market debut with Kiron Interactive and Eurobet in February of this year.
Tim Green, CEO at Highlight Games, added: “It’s hugely exciting to be launching SOCCERBET with one of the largest and most prestigious operators in the Italian market. Our SOCCERBET product’s market-leading performance to date has been extremely encouraging and this new contract again confirms the appetite for Highlight’s unique video virtual sports. Highlight Games is changing the ways in which players interact with and bet on virtual sports, and we look forward to introducing these new games into this important market.”