Tag Archives: Serie A

Sportsbet.io has become the latest operator to partner with Low6, leveraging the firm’s gamification products for this year’s FIFA World Cup. A three-phased plan will start with Low6 developing a ‘Sportsbet.io Clubhouse’ for the multi-currency operator – which allows customers to bet using fiat and crypto – themed around the upcoming tournament. The remaining two phases will see additional clubhouses …

OneFootball has confirmed the appointment of Jean Charles Gaudechon as Chief Executive of its ‘OneFootball Labs’ joint-venture. In 2022, OneFootball entered a three-way JV with Web3 games studio Animoca Brands and blockchain investment fund Liberty City Ventures to launch OneFootball Labs – a strategic venture that aims to pioneer football’s next commercial assets through blockchain and Web3 innovations. Taking lead …

Betsson has partnered with AC Milan to become the club’s official regional partner in line with the online gambling company’s focus on expansion in LatAm. The move continues the operator’s growth strategy as over the past couple of years it has been solidifying a presence in several markets, such as Brazil, Argentina, Colombia, Mexico, and Perù. The 2021/22 Serie A …

Russia-based Fonbet has had its partnerships suspended with top-flight football club AC Milan with immediate effect, a consequence of the country’s invasion of Ukraine. The gambling company first became the official sports betting partner of AC Milan in Russia and the CIS region in 2021, and the suspension means that the brand will no longer be visible during home games …

Football is still the ‘King of betting’ according to SoftSwiss Sportsbook, although the platform provider also revealed that the most popular league for its users was a basketball tournament.  Publishing its results for 2021, SoftSwiss Sportsbook revealed that 38.14% of bets on its platform were placed on football/soccer matches, with basketball following at 22.62%; tennis at 16.11%; ice hockey at …

PlanetPay365 has established a deal with ACF Fiorentina for the 2021/22 football season, as the enterprise becomes the club’s official value-added service partner. The agreement looks to increase the Planet Entertainment-owned brand’s visibility, and expand business in the Tuscan region, as the group will be present at the Artemio Franchi stadium on the LED perimeter boards. Troy Cox, Chief Commercial …

Super Group has lauded the social responsibility focus of its marketing efforts, applied across all the football sponsorship portfolio of its flagship sportsbook property Betway. Issuing an update on Betway’s football portfolio, the group pointed to the brand’s success in the UK, where it has forged collaborations with 13 clubs in the English Premier League, most prominently West Ham United …

Parimatch Tech has further strengthened its portfolio of major sports partners, signing a responsible gaming agreement with Ukrainian boxer Oleksandr Usyk. As a result of the new partnership, the undefeated heavyweight fighter from Simferopol, Crimea will become the operator’s first brand ambassador for its Responsible Gaming Project.  The sports betting and gaming tech developer has reiterated its commitment to following …

Parimatch has reiterated its commitment to its partnership with Italian football giant Juventus as the agreement marks its first year. As the 2020-21 Serie A season gets underway, Parimatch has detailed plans for ‘further ‘exciting campaigns’ with the club, building on a number of marketing initiatives carried out throughout 2020. So far, the campaign has seen the duo collaborate on …

Parimatch Tech has boosted its marketing and branding operations in the UK, striking new agreements with three Premier League teams and extending deals with an additional two. Signed in August, the betting industry tech and marketing solutions provider’s three-year contracts with Aston Villa, Southampton and Brighton and Hove Albion.  The deals cover offline and digital rights, club merchandise, access to …