Tag Archives: Serie A

UFC partnership adds muscle to Eleven Sports portfolio

Eleven Sports and UFC have announced a new broadcast partnership for the UK and Ireland starting in January 2019. The deal further expands the global sports provider’s sporting portfolio, with it securing the rights to all 42 live UFC events in 2019, as well as over 150 hours of UFC original and archive programming in a multi-year agreement. As part …

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Sky scheduling switch can catapult NFL further into UK limelight

The departure of Serie A and La Liga from mainstream television this season left a Sunday night void for UK sports broadcasters, however Sky Sports may have an American Football shaped solution to this problem. Last season, BT Sports concluded the weekend with a Sunday evening tie from Italy, whilst Sky Sports would compete with a game from Spain, often …

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Italian Football Federation approves Serie A sleeve sponsorships

Following the request of all of Italy’s top flight clubs, The Italian Football Federation (FIGC) is moving forward with plans to allow Serie A sides to utilise sleeve sponsorship deals. The proposal could potentially expand the shirt sponsorship opportunities for Italian sides, allowing them to promote four partners on their official matchday shirts. In an official statement, the league stated: …

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How football’s transformation could impact betting

This season, the entry of Amazon and Eleven Sports has drastically altered the UK’s football broadcasting landscape, something that could have a significant impact on the betting interests of the UK audience. Whilst Amazon’s stake is in the Premier League, it’s spread over just two game rounds and is therefore unlikely to have a major impact on betting patterns. On …

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Cristiano Ronaldo announced as DAZN’s first global ambassador

Perform’s global live and on demand streaming service, DAZN, has secured a partnership with one of the most sought after name in world football, Cristiano Ronaldo. The Juventus attacker has been announced as DAZN’s first global ambassador and will play a key role in promoting DAZN across current live markets, including Germany, Italy, Canada and Japan, as well as other …

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Eleven Sports enhances UK streaming capabilities with Facebook

New player in the UK sports broadcasting ecosystem, Eleven Sports has unveiled an innovative new streaming deal with Facebook that will see the social media site, become Eleven’s free-to-air partner in the UK and Ireland. The newly formed partnership means that on a weekly basis, at least one match per week from both La Liga and Serie A will be …

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Parma’s sentimental Serie A return saved despite sanctions

After much speculation, Italian club Parma have been docked five points for next season, but will retain their status in Serie A for the coming campaign. The sanctions come after striker Emanuele Calaiò was found guilty of attempting to fix Parma’s final match of the Serie B season, against Spezia. Calaiò has subsequently been banned for two years and fined …

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Google conforms to Italian gambling blanket ban policy

Tech giant Google has moved to remove gambling-related content/services from being indexed on its Italian search results. The US firm has updated its Italian advertising policies, preparing for the approved mandate of Italy’s new coalition government’s ‘Dignity Decree’, which implements a blanket ban on forms of gambling/betting marketing, promotions, advertising and sponsorships. Updating stakeholders, Google details that as of 16 …

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AgiproNews’ Italian View: Calcio eagerly awaits the Ronaldo factor

Italian betting and football stakeholders have suffered a summer of discontent, with no Azzurri representation at Russia 2018 and the new Lega-5Star coalition government implementing a blanket ban on betting advertising and sponsorships across all sports and media formats. Navigating a disruptive summer, Italian betting, media and sports have called for any good news story… Step forward Cristiano Ronaldo and …

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Betway extends into Italy alongside AS Roma

Global online gambling company Betway has agreed a three year deal with Italian Serie A side AS Roma, to become a premium partner of the club, as the firm further extends its reach across European football. The club, beaten in last season Champions League semi-final by Liverpool, will see its training kit, up to and including the the 2020/21 season, …

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