SBC News Voice of the Sports Betting Industry
LiveScore has secured an expanded set of league and competition free-to-air live streaming rights for the 2020-21 football season, including Serie A, Primeira Liga, Eredivisie and the Chinese Super League.
As part of the expanded rights agreements, LiveScore will stream 306 matches from Italy’s 2020-21 Serie A campaign, which amounts to 80% of the total fixtures. LiveScore also confirmed that each game will be made available for free for its UK and Irish customers.
Commenting on the announcement, Ric Leask, Marketing Director at LiveScore, said: “After a fantastic start for our new LiveScore free-to-air live streaming service, we’re excited that our offering is set to get bigger and better for the new 2020-21 season.
“As well as returning to the hugely popular leagues in Italy and Portugal, by unveiling a number of new competitions we are continuing to innovate and offer our UK and Ireland audience the most immersive sports coverage possible.
“This is an important next step for LiveScore as we continue to expand our digital content offering. In addition to the live streaming options for our UK and Ireland audience, global LiveScore users can expect to enjoy a range of on-demand content from across the football world including through our partnership with LaLiga Santander. We’re excited to kick-off the 2020-21 season!”
In addition to the Serie A deal, which was negotiated by Saran Media Group and agreed with Premier Sports, LiveScore will also stream games from Portugal’s Primeira Liga. It will also feature matches from the Eredivisie in Holland as well as the Chinese Super League for the first time.
Alongside the Coupe de France, a number of UEFA Champions League and Europa League qualifiers will be made available to stream on the OTT service, while games from CONCACAF FIFA World Cup 2022, the Copa Libertadores and Sudamericana will also be shown.
Following the launch of its free-to-air live streaming service in June, LiveScore has attracted more than half a million unique viewers in its first two months, with a peak audience of 125,000 being reached during AC Milan’s 4-2 comeback victory over Juventus on Tuesday 7th July.
