Tag Archives: Serie A

SBC’s On The Ball – DAZN, Eleven Sports and the Copa Libertadores

From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, SBC has you covered. This edition looks at the postponed Copa Libertadores final and a broadcasting expansion for DAZN. Copa Libertadores heads to the Santiago Bernabeu After the second leg of the Copa Libertadores Final was postponed twice due to fans attacking …

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Anouk Mertens named as Eleven Sports COO

Eleven Sports has strengthened its senior team, with appointment of Anouk Mertens as its new Chief Operating Officer. Mertens has a history at the company, previously serving as Managing Director of Eleven Sports in Belgium and Luxembourg since October 2015, turning the business profitable in under three years and achieving 100% household distribution across the market. In her role as Group …

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1xBet named as international presenting partner for Serie A

Serie A

1xBet has been named International Presenting Partner of Italy’s Serie A from 2018 to 2021, covering Europe, Africa, the Middle East, North Africa and the Americas. The announcement follows Interregional Sports Group’s (ISG) renewal of the International Presenting Sponsor (IPS) rights for Italy’s top football league – a category that ISG introduced to the market for the first time in …

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SBC’s On The Ball – Wembley, Eleven Sports and AC Milan

From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, SBC has you covered. This edition takes a closer look at why the sale of Wembley stadium fell apart, as well as a tough financial year for one of Italy’s biggest clubs. Khan withdraws Wembley interest  The £600m sale of Wembley stadium …

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UFC partnership adds muscle to Eleven Sports portfolio

Eleven Sports and UFC have announced a new broadcast partnership for the UK and Ireland starting in January 2019. The deal further expands the global sports provider’s sporting portfolio, with it securing the rights to all 42 live UFC events in 2019, as well as over 150 hours of UFC original and archive programming in a multi-year agreement. As part …

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Sky scheduling switch can catapult NFL further into UK limelight

The departure of Serie A and La Liga from mainstream television this season left a Sunday night void for UK sports broadcasters, however Sky Sports may have an American Football shaped solution to this problem. Last season, BT Sports concluded the weekend with a Sunday evening tie from Italy, whilst Sky Sports would compete with a game from Spain, often …

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Italian Football Federation approves Serie A sleeve sponsorships

Following the request of all of Italy’s top flight clubs, The Italian Football Federation (FIGC) is moving forward with plans to allow Serie A sides to utilise sleeve sponsorship deals. The proposal could potentially expand the shirt sponsorship opportunities for Italian sides, allowing them to promote four partners on their official matchday shirts. In an official statement, the league stated: …

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How football’s transformation could impact betting

This season, the entry of Amazon and Eleven Sports has drastically altered the UK’s football broadcasting landscape, something that could have a significant impact on the betting interests of the UK audience. Whilst Amazon’s stake is in the Premier League, it’s spread over just two game rounds and is therefore unlikely to have a major impact on betting patterns. On …

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Cristiano Ronaldo announced as DAZN’s first global ambassador

Perform’s global live and on demand streaming service, DAZN, has secured a partnership with one of the most sought after name in world football, Cristiano Ronaldo. The Juventus attacker has been announced as DAZN’s first global ambassador and will play a key role in promoting DAZN across current live markets, including Germany, Italy, Canada and Japan, as well as other …

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Eleven Sports enhances UK streaming capabilities with Facebook

New player in the UK sports broadcasting ecosystem, Eleven Sports has unveiled an innovative new streaming deal with Facebook that will see the social media site, become Eleven’s free-to-air partner in the UK and Ireland. The newly formed partnership means that on a weekly basis, at least one match per week from both La Liga and Serie A will be …

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