Tag Archives: Serie A

Brazilian operator Reals has become the official regional betting partner of AC Milan. Covering LatAm, the partnership aims to foster deeper fan engagement from both parties across the region. Rafael Borges, CEO of Reals, praised the Serie A club for its “enormous reach and impact”. He said: “To my knowledge, considering the betting companies created in Brazil and authorised to …

The Chamber of Deputies has begun debates at the Palazzo on whether to amend or annul the rules of the Dignity Decree of 2018, which bans gambling sponsorships in Italian sports. The first step toward revising the Dignity Decree follows the Senate’s Culture Commission, which endorsed a March 5 resolution aimed at helping Italian football. However, the Senate’s endorsement does …

The Senate of Italy is prepared to review the Dignity Decree of 2018 to either revoke or modify the ban on gambling sponsorship, enforced since 2019.   Calcio newspaper Gazzetta dello Sport reports that Sports Minister Andrea Abodi is ready to negotiate a new sponsorship code with the Italian football clubs that will be presented to the Culture Committee of the …

Josh Linforth, Chief Revenue Officer at Genius Sports, tells SBC why marketing teams should continue embracing omnichannel strategies as the best way to engage iGaming customers across multiple platforms. An omnichannel focus is essential in markets such as Brazil, where targeted 360-degree campaigns are crucial for standing out from the competition. The term “omnichannel” might sound like marketing jargon, but …

Boomerang has become the official regional betting partner of AC Milan in Europe. Through the partnership, the pair have underscored their dedication to building solid brand credibility and creating an innovative, long-term vision.  Ivan Kraynov, Co-Founder of Boomerang, said: “We are incredibly excited to become the official regional betting partner of AC Milan. This collaboration with the Rossoneri marks a …

Betsson Sport has announced a partnership with Serie A side Torino Football Club. Made official during the Derby della Mole against Juventus last weekend, the pair described the deal as a new chapter for both parties. Stefano Tino, Managing Director, Italy for Betsson Group, commented: “This partnership with Torino FC is a significant step for Betsson Sport in consolidating our …

Betsson has reportedly secured a partnership with Inter Milan to become the club’s main shirt sponsor for the 2024/25 season. Paramount+ has been the main shirt sponsor of the Serie A side since the final two matches of last season, but the deal with the American streaming service is set to expire at the end of the season. According to …

Football is ingrained in Brazil’s history, heritage and culture. Ricardo Pisani, Business Development Manager at Genius Sports, states that engaging Brazil’s football audiences will be a challenge for bookmakers like no other…   No other country on earth has won more World Cups than Brazil. Brazilians have a saying that while basketball and volleyball are the country’s top sports, football …

Brazilian football clubs have unified in protest against amendments endorsed by the Senate Sports Committee review of the Federal Sports Betting and Online Gambling Bill – PL 3626/2023. .  Yesterday, 34 Brazilian professional football clubs, including those from the Brazilian Football League (Libra) and the Liga Forte União (LFU), signed a petition urging the Senate to reject Amendment 38-U. This …

Becoming the Serie A’s club’s second betting sponsorship this week, the betting brand aims to continue its growth in the Turkish market after its launch in 2015. Andreas Zimmerman, CEO of Sekabet, commented: “Football is more than just a sport, it is a way of life for millions of fans. At Sekabet, we have always strived to transcend the ordinary …