Tag Archives: Serie A

Betano strikes first commercial sponsorship with Atletico Mineiro

The Betano logo on a mobile device

Brazilian football team Club Atletico Mineiro has selected Betano as its new main sponsor, marking the online sports betting platform’s first commercial deal with a sports club. Last night, Betano made its debut as Atletico Mineiro’s shirt sponsor as the Série A side took on Bragantino in the Brazilian Championship. However, the top tier Brazilian club’s former primary sponsor BMG …

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Betsson nets full Milan connection as Inter joins its Starcasino.sport platform 

Following on from its partnership with city rival AC Milan, Betsson AB has confirmed that its flagship Italian igaming property StarCasino will serve as ‘principal Infotainment partner’ of Inter Milan FC.  Abiding by Italy’s ‘Decree Laws’ prohibiting all forms of gambling advertising, Betsson AB will develop exclusive digital content for Inter fans published on its new media platform Starcasino.sport.  Launched …

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Inside Edge: Goals drying up as ‘Big Five’ leagues start to take more normal shape

Normal Football - Manchester United's Marcus Rashford and Arsenal's Pierre-Emerick Aubameyang shakes hands after the Premier League match at Old Trafford, Manchester.

Nick Haynes from Form Labs suggests PSG’s response to a slow start in Ligue 1 may be a sign of normal things to come for the big teams across Europe and questions whether the bookies have been slow to react to a slowing of the goals, before highlighting four ‘Impact Players’ to keep an eye on in the Premier League. …

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Inside Edge: The case for the defence in the Premier League

defenders - Aston Villa's Tyrone Mings (right) celebrates scoring his side's third goal of the game during the Premier League match at Craven Cottage, London.

There’s been little reaction from sportsbooks to a near 50% rise in goals by defenders in the Premier League, notes Nick Haynes from Form Labs – a division of Bettorlogic – in his Friday round-up of the weekend’s sporting activity. We’re already into the fifth week of the season and so much has happened already. Shock results by big scorelines …

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Betgenius to lead GiG’s B2B sportsbook management

Gaming Innovation Group (GiG) has formed a strategic partnership with Betgenius to boost its sports data, trading and risk management provisions, and further the sportsbook capacity of its flagship B2B platform. The agreement will see GiG utilise Betgenius’ end-to-end live data, trading and risk management services to upgrade all sportsbook provisions for regulated market partners. 2020 has marked a year …

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LiveScore adds new leagues to streaming offering

LiveScore has secured an expanded set of league and competition free-to-air live streaming rights for the 2020-21 football season, including Serie A, Primeira Liga, Eredivisie and the Chinese Super League. As part of the expanded rights agreements, LiveScore will stream 306 matches from Italy’s 2020-21 Serie A campaign, which amounts to 80% of the total fixtures. LiveScore also confirmed that …

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Marek Suchar: “As esports betting grows, we will no longer speak about it as one sport”

As live sports slowly resumes this month the topic has been raised over the long term future of the esports betting industry, which rose in prominence during the global health pandemic. Marek Suchar is the Head of Sales at Oddin.gg, a B2B esports odds feed and risk management provider. He spoke to SBC News about the future of the esports …

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LiveScore celebrates streaming service launch with Serie A partnership

Real-time sports updates and results provider LiveScore hopes to deliver a ‘front-row’ experience for UK football fans after confirming that it will be launching its first streaming service. LiveScore has confirmed that all remaining matches in Italy’s Serie A season will be broadcast to UK fans after securing live streaming rights. The deal will also see LiveScore secure the rights …

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Betgenius: Spare change… how will the increase to five subs affect football trading?

Betgenius Head of Trading Dmitri Agapov weighs up what the new International Football Association Board (IFAB) ruling allowing teams five substitutions means for sportsbook trading teams… When the Premier League, La Liga and Serie A get back underway, empty stadiums and socially distanced benches are not the only changes for fans and teams alike to get used to. Under a new …

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Italian sports calls to halt ‘Decree restrictions’ but government won’t listen

Leadership of Italian sports has urged the government to restore betting advertising for a 12-month period to support professional leagues, sports clubs, athletes and relevant stakeholders navigate COVID-19 disruptions. The call for a temporary suspension of Dignity Decree provisions on gambling advertising and sponsorship has been led by LEGA Serie A governance. Since July 2019, all Italian sports leagues have …

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