Tag Archives: Serie A

Three European football clubs cut ties with Fonbet

Russia-based Fonbet has had its partnerships suspended with top-flight football club AC Milan with immediate effect, a consequence of the country’s invasion of Ukraine. The gambling company first became the official sports betting partner of AC Milan in Russia and the CIS region in 2021, and the suspension means that the brand will no longer be visible during home games …

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SoftSwiss underscores popularity of football, Bitcoin and mobile betting

Football is still the ‘King of betting’ according to SoftSwiss Sportsbook, although the platform provider also revealed that the most popular league for its users was a basketball tournament.  Publishing its results for 2021, SoftSwiss Sportsbook revealed that 38.14% of bets on its platform were placed on football/soccer matches, with basketball following at 22.62%; tennis at 16.11%; ice hockey at …

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PlanetPay365 gains exposure in Tuscan territory via ACF Fiorentina

PlanetPay365 has established a deal with ACF Fiorentina for the 2021/22 football season, as the enterprise becomes the club’s official value-added service partner. The agreement looks to increase the Planet Entertainment-owned brand’s visibility, and expand business in the Tuscan region, as the group will be present at the Artemio Franchi stadium on the LED perimeter boards. Troy Cox, Chief Commercial …

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Betway commits to responsible sponsorships irrespective of Gambling Review outcomes

Super Group has lauded the social responsibility focus of its marketing efforts, applied across all the football sponsorship portfolio of its flagship sportsbook property Betway. Issuing an update on Betway’s football portfolio, the group pointed to the brand’s success in the UK, where it has forged collaborations with 13 clubs in the English Premier League, most prominently West Ham United …

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Parimatch links with Oleksandr Usyk in responsible gaming tie-up

Parimatch Tech has further strengthened its portfolio of major sports partners, signing a responsible gaming agreement with Ukrainian boxer Oleksandr Usyk. As a result of the new partnership, the undefeated heavyweight fighter from Simferopol, Crimea will become the operator’s first brand ambassador for its Responsible Gaming Project.  The sports betting and gaming tech developer has reiterated its commitment to following …

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Parimatch and Juve to collaborate on ‘exciting campaigns’ for 2021-22 season

Parimatch has reiterated its commitment to its partnership with Italian football giant Juventus as the agreement marks its first year. As the 2020-21 Serie A season gets underway, Parimatch has detailed plans for ‘further ‘exciting campaigns’ with the club, building on a number of marketing initiatives carried out throughout 2020. So far, the campaign has seen the duo collaborate on …

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Parimatch further enhances foothold in English top-flight sports

Parimatch Tech has boosted its marketing and branding operations in the UK, striking new agreements with three Premier League teams and extending deals with an additional two. Signed in August, the betting industry tech and marketing solutions provider’s three-year contracts with Aston Villa, Southampton and Brighton and Hove Albion.  The deals cover offline and digital rights, club merchandise, access to …

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HKJC reports record football betting turnover

The Hong Kong Jockey Club (HKJC) has experienced an upsurge in football betting, with wagering on the sport in the 2020/21 financial year higher than on horse racing for the first time in the operator’s history. Publishing its annual report for the financial year ending 30 June 2021, the HKJC reported total revenues of HK$280 billion (€30 billion), a 27.9% …

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HappyBet boosts European profile with AC Milan link

Italian sports betting operator HappyBet has partnered with AC Milan, becoming the official betting partner of the Serie A club in Germany and Austria. The betting subsidiary of the Snaitech group, one of the leading incumbents in the Italian betting and gaming sector, HappyBet has detailed its commitment to place innovation ‘at the heart of the collaboration’. Under the terms …

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Parimatch inks three-year partnership with Chelsea FC

Parimatch Tech has expanded its sports sponsorship portfolio by signing a partnership with Chelsea FC covering the next three-seasons. Under the terms of the agreement, Parimatch will leverage digital, social and logistical assets to create mutual branding opportunities for both itself and the 2020/21 UEFA Champions League holders.. In addition to utilising the West London club’s ‘bold and ambitious brand’, …

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