Tag Archives: Serie A

Inside Edge: The case for the defence in the Premier League

defenders - Aston Villa's Tyrone Mings (right) celebrates scoring his side's third goal of the game during the Premier League match at Craven Cottage, London.

There’s been little reaction from sportsbooks to a near 50% rise in goals by defenders in the Premier League, notes Nick Haynes from Form Labs – a division of Bettorlogic – in his Friday round-up of the weekend’s sporting activity. We’re already into the fifth week of the season and so much has happened already. Shock results by big scorelines …

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Betgenius to lead GiG’s B2B sportsbook management

Gaming Innovation Group (GiG) has formed a strategic partnership with Betgenius to boost its sports data, trading and risk management provisions, and further the sportsbook capacity of its flagship B2B platform. The agreement will see GiG utilise Betgenius’ end-to-end live data, trading and risk management services to upgrade all sportsbook provisions for regulated market partners. 2020 has marked a year …

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LiveScore adds new leagues to streaming offering

LiveScore has secured an expanded set of league and competition free-to-air live streaming rights for the 2020-21 football season, including Serie A, Primeira Liga, Eredivisie and the Chinese Super League. As part of the expanded rights agreements, LiveScore will stream 306 matches from Italy’s 2020-21 Serie A campaign, which amounts to 80% of the total fixtures. LiveScore also confirmed that …

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Marek Suchar: “As esports betting grows, we will no longer speak about it as one sport”

As live sports slowly resumes this month the topic has been raised over the long term future of the esports betting industry, which rose in prominence during the global health pandemic. Marek Suchar is the Head of Sales at Oddin.gg, a B2B esports odds feed and risk management provider. He spoke to SBC News about the future of the esports …

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LiveScore celebrates streaming service launch with Serie A partnership

Real-time sports updates and results provider LiveScore hopes to deliver a ‘front-row’ experience for UK football fans after confirming that it will be launching its first streaming service. LiveScore has confirmed that all remaining matches in Italy’s Serie A season will be broadcast to UK fans after securing live streaming rights. The deal will also see LiveScore secure the rights …

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Betgenius: Spare change… how will the increase to five subs affect football trading?

Betgenius Head of Trading Dmitri Agapov weighs up what the new International Football Association Board (IFAB) ruling allowing teams five substitutions means for sportsbook trading teams… When the Premier League, La Liga and Serie A get back underway, empty stadiums and socially distanced benches are not the only changes for fans and teams alike to get used to. Under a new …

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Italian sports calls to halt ‘Decree restrictions’ but government won’t listen

Leadership of Italian sports has urged the government to restore betting advertising for a 12-month period to support professional leagues, sports clubs, athletes and relevant stakeholders navigate COVID-19 disruptions. The call for a temporary suspension of Dignity Decree provisions on gambling advertising and sponsorship has been led by LEGA Serie A governance. Since July 2019, all Italian sports leagues have …

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Eleven Sports scores Belgian domestic football rights deal

Strengthening its media rights portfolio, global sports provider Eleven Sports has been granted live and exclusive rights for Belgian domestic football as part of a five-year agreement. Under the terms of the agreement, Eleven Sports will gain the rights to the Belgian First Division A, the First Division B, the women’s Super League, the Belgian Cup and the Belgian Super …

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JBO scores Bologna FC sponsorship agreement

JBO has boosted its European presence after signing a new sponsorship agreement with Serie A club Bologna FC, which will see the operator named as the club’s regional betting partner for Asia.  The operator’s portfolio already includes already includes title sponsorship of the Dota 2 esports property, the JBO Asian Masters League, with this latest acquisition of Bologna allowing JBO to acquire a …

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10bet nets highest profile deal with Juventus FC

Online sportsbook 10bet has announced its biggest sponsorship agreement to date, after becoming the official ‘Gaming & Betting Partner’ of Juventus FC – Serie A’s most successful and popular football club. A revamped 10bet secures a three-season arrangement with Italian football’s ‘Old Lady’, detailing its Juventus sponsorship as a key directive in the bookmaker’s aggressive European growth strategy, boosting its brand …

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