Tag Archives: Serie A

Boomerang has become the official regional betting partner of AC Milan in Europe. Through the partnership, the pair have underscored their dedication to building solid brand credibility and creating an innovative, long-term vision.  Ivan Kraynov, Co-Founder of Boomerang, said: “We are incredibly excited to become the official regional betting partner of AC Milan. This collaboration with the Rossoneri marks a …

Betsson Sport has announced a partnership with Serie A side Torino Football Club. Made official during the Derby della Mole against Juventus last weekend, the pair described the deal as a new chapter for both parties. Stefano Tino, Managing Director, Italy for Betsson Group, commented: “This partnership with Torino FC is a significant step for Betsson Sport in consolidating our …

Betsson has reportedly secured a partnership with Inter Milan to become the club’s main shirt sponsor for the 2024/25 season. Paramount+ has been the main shirt sponsor of the Serie A side since the final two matches of last season, but the deal with the American streaming service is set to expire at the end of the season. According to …

Football is ingrained in Brazil’s history, heritage and culture. Ricardo Pisani, Business Development Manager at Genius Sports, states that engaging Brazil’s football audiences will be a challenge for bookmakers like no other…   No other country on earth has won more World Cups than Brazil. Brazilians have a saying that while basketball and volleyball are the country’s top sports, football …

Brazilian football clubs have unified in protest against amendments endorsed by the Senate Sports Committee review of the Federal Sports Betting and Online Gambling Bill – PL 3626/2023. .  Yesterday, 34 Brazilian professional football clubs, including those from the Brazilian Football League (Libra) and the Liga Forte União (LFU), signed a petition urging the Senate to reject Amendment 38-U. This …

Becoming the Serie A’s club’s second betting sponsorship this week, the betting brand aims to continue its growth in the Turkish market after its launch in 2015. Andreas Zimmerman, CEO of Sekabet, commented: “Football is more than just a sport, it is a way of life for millions of fans. At Sekabet, we have always strived to transcend the ordinary …

The Sports Commission of the Chamber of Deputies of Brazil has demanded that national stakeholders come together this September to discuss the integrity concerns of Brazilian football. Brasília will host its ‘Sports Integrity Week‘ in September, during which the Sports Integrity Global Alliance (SIGA) will present its ‘independent integrity report’ on Brazilian football (5 September). The event has been organised …

The betting rights of Lega Serie A will be revised, as the Italian football top division invites tenders to service a range of media and data packages for the 2024/25 campaign. General terms for the Grant of Rights of Serie A have been published by Serie A management, underlying the strict fulfilment of data distribution requirements, authorisations and exclusivity of …

Snaitech, is set to introduce exciting new changes to their platform during the course of 2023, as disclosed to SBC by Alessandro Graziosi, Digital Director of Snaitech, who shared first-hand details on the upcoming innovations that the Italian giant is working on. Graziosi has led plans to revamp their website using a “data lake” approach and artificial intelligence to create …

DAZN has entered an agreement to acquire the media division of football streaming OTT competitor ELEVEN Group in a power play to dominate European football broadcasts.  The deal, announced this morning, saw DAZN declare that it will become the “largest holder of European sports rights”, as its business will net a further 40,000 live events per year taking control of …