Tag Archives: Serie A

ALLWIN CITY Asia nets AS Roma partnership

Serie A football club AS Roma has expanded its Asian profile and partnership portfolio by securing a new sponsorship deal with Asian betting firm ‘ALLWIN CITY – AWCBET.com‘. The partnership sees AWCBET become the Giallorossi’s official regional betting partner for Asia, and will see the club collaborate on AWCBET promotions and marketing campaign across multiple Asian territories. Francesco Calvo, Chief Revenue Officer at …

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Serie A appoints Genius Sports as data lead for betting services

Ahead of the start of a new European football season, sports data and technology provider Genius Sports Group secures the official rights to collect and distribute Serie A betting data through its Betgenius subsidiary. Strengthening Serie A integrity provisions, Genius Sports will capture match data utilising its in-stadia pitchside technology, which instantaneously distributes a live feed to licensed sportsbook operators …

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Highlight Games continues ‘SOCCERBET’ momentum with Snaitech Italia

Highlight Games has landed a major coup by securing Italian legacy gambling group Snaitech as the latest industry incumbent to offer its ‘SOCCERBET’ product across retail, online and mobile verticals. Bolstering its virtual sports provisions, Snaitech will launch Highlight Games’ flagship product across its entire gambling portfolio. It will be available to Snaitech customers in both league and single match formats …

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AgiproNews Italian View: Decree advertising ban forces ‘reality checks’ on all stakeholders

A new era for Italian industry incumbents begins as the media-wide ban on gambling advertising enters full force from 14 July 2019, exactly one year following the Lega-5Star coalition government publishing its Dignity Decree mandate. The marketing conduct of Italian gambling operators will be monitored by AGCOM, the national communications authority, which has been ordered to enforce the strictest discipline …

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1xBet secures five-year sponsorship deal with FC Barcelona

Barcelona

1xBet has signed a five-year sponsorship deal with FC Barcelona, which will see the online betting company work as a Global Partner of the club through to 30 June 2024. The agreement, which came into effect on 1 July, forms part of the club’s global expansion strategy. It also relates to the five-time European Cup winner’s mission to “source the …

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AGCOM lays out stark reality of Italian advertising ban

Italy’s media and advertising regulatory body has published its long-awaited guidance on Italian gambling advertising, bringing transparency to the approved ‘Dignity Decree’ mandate installed by the Lega-5Star coalition government. Italian betting stakeholders have waited a year for AGCOM to publish its regulatory guidance on the Dignity Decree, which from 14 July 2019 will implement an outright blanket ban on gambling/betting …

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AGCM issues fine to Sky Italia following Serie A marketing violations

Serie A

The Italian Competition Authority (AGCM) has issued a €7m (£6.1m) fine to Sky Italia after the pay-television broadcaster was found to have violated the country’s Consumer Code on more than one occasion. AGCM ruled that Sky Italia had failed to market its broadcasting rights to Serie A, the top Italian division of football, on two occasion by suggesting that its …

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Eleven Sports hands over UK Serie A rights

Speculation over the future of Eleven Sports in the UK was elevated this week as the OTT platform handed rights to Serie A and Eredivisie over to Premier Sports. The loss of Serie A, will be viewed as a major setback for the online streaming service, with the league being one of the platform’s main attractions. A statement released by Eleven Sports said: “Regrettably, some content including Serie A and …

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Paul Fox – Smart Inter Milan plays open new Asian horizons for LeTou

Paul Fox, Chief Executive of Asian focused online gambling operator LeTou has proclaimed a positive and progressive first six months for the betting brand’s key partnership with Serie A football team Internazionale Milan. Back in August 2018, Philippines based LeTou extended its European football sponsorship portfolio becoming the ‘Official Asia Gaming Partner’ of the Nerazzurri, securing its biggest sports partnership …

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DAZN deepens global expansion commitment with key appointment

DAZN has strengthened its global expansion plans with the appointment of Apple’s Ben King, who takes up the role of SVP Global Distribution and Business Development. King joins DAZN in February from Apple where, over his 12-year tenure, he worked at the forefront of some of the world’s most successful digital entertainment and media services including the iTunes Store, App Store and …

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