Betsson expected to become Inter Milan shirt sponsor

Betsson has reportedly secured a partnership with Inter Milan to become the club’s main shirt sponsor for the 2024/25 season.

Paramount+ has been the main shirt sponsor of the Serie A side since the final two matches of last season, but the deal with the American streaming service is set to expire at the end of the season.

According to FCInter1908.it, the top-flight club has now reached an agreement with the Swedish betting giant – with the source explaining that the agreement is expected to earn €30m plus bonuses per season for the next five years.

The company has been heavily investing in the Italian region recently, whilst also looking to establish Betsson Sport – a new platform with Roma legend Francesco Totti as a brand ambassador.

However, the report emphasised that the operator’s full branding won’t appear on Inter’s jersey due to an Italian law preventing clubs from displaying the names of betting companies.

Instead, the source expects the name of the company’s flagship Italian igaming property StarCasinò.Sport to appear on the kit for next season.

Finally, the report also shared that Betsson overcame rival bids for the contract, including competition from Qatar Airways thanks to a more ‘lucrative offer’ – with the Arabic company offering between €16 – €18m per year only.

It was in October 2022 that Betsson originally confirmed that StarCasino was to serve as ‘principal infotainment partner’ of Inter Milan. 

Abiding by Italy’s ‘Decree Laws’ prohibiting all forms of gambling advertising, Betsson began exclusive digital content for Inter fans published on its media platform.