SBC News Voice of the Sports Betting Industry
Boomerang has become the official regional betting partner of AC Milan in Europe.
Through the partnership, the pair have underscored their dedication to building solid brand credibility and creating an innovative, long-term vision.
Ivan Kraynov, Co-Founder of Boomerang, said: “We are incredibly excited to become the official regional betting partner of AC Milan. This collaboration with the Rossoneri marks a significant milestone for Boomerang.”
Founded in 2021, the betting company’s portfolio features a range of sports betting products, including its flagship brand, Boomerang Sportsbook.
Kraynov added: “We join forces with the team with which we share our commitment to winning, bravery, and innovation. Together, we’ll strive to drive sports trends and deliver an exclusive experience to fans, partners, and users.”
Boomerang’s ‘rapid growth’ and ‘dynamic approach’ is also said to perfectly align with the Serie A club’s commitment to excellence, strategic global growth and fan engagement.
“We are excited to team up with Boomerang, as this partnership holds great value for our fans,” added Maikel Oettle, Chief Commercial Officer of AC Milan.
“Together, we aim to enhance fan engagement across Europe, offering unique experiences that celebrate our shared passion for sports. By working closely with Boomerang, we look forward to creating memorable moments and strengthening our connection with sports enthusiasts in Europe.”
The Italian top-flight side keeps close links to the betting industry, forming another regional deal with Leyu Sports late last year which became the team’s official betting partner in Asia.
It has also previously netted a deal with Premier Bet which covered the African region, as well as Sekabet for Turkey.
